Walkman
FailPrices span $6.78–$1056.51, mostly outside the sweet spot, so Walkman is a Fail.
- Flapen Score
- 47 / 100Top 35% of 1,823 Elektronik & Foto niches · +3 vs the category median of 4447
- Market size
- €373K/yr409K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 44%top-5 click share · 18 brands · 56 sellers
Flapen Score
Walkman against its category
The dotted line is the Elektronik & Foto average. Past it, Walkman is stronger. Inside it, weaker.
Market
The Walkman market on Amazon at a glance
Shoppers on Amazon Germany searched for Walkman 409K times last year and spent an estimated €373K. The top 5 brands take 72% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €373K a year.
- Searches, last 12 months
- 409K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €373Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- walkman191K searches a year
02 · Price
A sale here is worth €86.74.
Listings sell for €86.74 on average, from €6.78 to €1056.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €86.74 that is €0 to €9K a year per listing.
- Average price
- €86.74inside the $15 to $100 sweet spot
- Price range
- €6.78–€1056.51
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€9K
- Returns
- 4.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #139 within Tragbare Geräte. It carries 1,066 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 86%
- Out of stock, average day
- 20.8%
- Average rank
- #139in Tragbare Geräte
- Average rating
- 4.06 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,066per listing
- Listings tracked
- 37
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Walkman products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Reshow tragbarer Kassettenspieler Bandkassetten über USB in MP3 umwandeln & MP3-Musik aufnehmen Schwarz
- Price
- €19.89
- Rating
- 3.9/5
- Reviews
- 96
- Age
- 2mo ago

Kassettenspieler/Recorder AM/FM-Radio Walkmaner Tragbarer Kassettenspieler Aufnahme auf Kassette Eingebaute Lautsprecher Manuelle Aufnahme T201(Schwarz)
- Price
- €19.61
- Rating
- 3.7/5
- Reviews
- 448
- Age
- 1y ago

Gracioso Kassettenband Bluetooth-Kassettenspieler mit 1100 mAh wiederaufladbarem Akku kompakter Vintage-Kassettenspieler mit 3.5mm Kopfhörer Mini-Kassettenrekorder mit Clip (Schwarz)
- Price
- €33.69
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Lettore di cassette - BIGBEN - Bluetooth - REWIND+ - Blu
- Price
- €42.53
- Rating
- 3.9/5
- Reviews
- 163
- Age
- 11mo ago

KLIM K7 Kassettenspieler Kassettenrecorder & MP3 Konverter Tragbare Kassettenspieler mit integriertem Mikrofon & Lautsprecher Wiederaufladbar über USB Inkl. Ohrhörer 32 GB SD-Karte - Schwarz
- Price
- €33.01
- Rating
- 4.6/5
- Reviews
- 1,483
- Age
- 1y ago
Trending
estimated 90-day click momentum
Reshow tragbarer Kassettenspieler Bandkassetten über USB in MP3 umwandeln & MP3-Musik aufnehmen Schwarz
- Price
- €19.89
- Rating
- 3.9/5
- Reviews
- 96
- Age
- 2mo ago

Retro Kassettenspieler Tragbarer Kassetten Digitalisieren nimmt Kassetten-Audio über USB auf Kompatibel mit Laptops und PCs
- Price
- €22.76
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 9mo ago

Lettore di cassette - BIGBEN - Bluetooth - REWIND+ - Blu
- Price
- €42.53
- Rating
- 3.9/5
- Reviews
- 163
- Age
- 11mo ago

Sony NW-A105 Walkman MP3 Player (16GB Android 9.0 Bluetooth High Resolution 26h Akku Speicher erweiterbar Lyric Display Vinylprozessor) schwarz
- Price
- €267.90
- Rating
- 3.9/5
- Reviews
- 1,084
- Age
- 6y ago

PANTASY Retro-Kassettenplayer Baustein-Modell Tragbarer Tape-Player im 1970er-Stil mit Austauschbaren Kassetten & Kopfhörern Vintage Musik-Display und Sammlerstück für Erwachsene
- Price
- €35.38
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 8mo ago
Newest
by launch date
Reshow tragbarer Kassettenspieler Bandkassetten über USB in MP3 umwandeln & MP3-Musik aufnehmen Schwarz
- Price
- €19.89
- Rating
- 3.9/5
- Reviews
- 96
- Age
- 2mo ago

Reshow Kassettenrekorder Tragbarer Kassettenrekorder der MP3-Audiodateien über USB aufzeichnet Konvertiert Kassetten für den iPod Kompatibel mit Laptops und PCs Format-Silber
- Price
- €19.89
- Rating
- 3.9/5
- Reviews
- 114
- Age
- 7mo ago

PANTASY Retro-Kassettenplayer Baustein-Modell Tragbarer Tape-Player im 1970er-Stil mit Austauschbaren Kassetten & Kopfhörern Vintage Musik-Display und Sammlerstück für Erwachsene
- Price
- €35.38
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 8mo ago

Retro Kassettenspieler Tragbarer Kassetten Digitalisieren nimmt Kassetten-Audio über USB auf Kompatibel mit Laptops und PCs
- Price
- €22.76
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 9mo ago

KLIM K9 Kassettenspieler Tragbarer Cassette Player & Kassettenrecorder mit Lautsprecher Mikrofon & Kopfhöreranschluss Batteriebetrieben Inkl. Kopfhörer
- Price
- €22.18
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
56
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 83%
Open market
23%
- Reshow19%
- KLIM19%
- Mersoco15%
- Gracioso11%
- Bigben8%
- Sony5%
Demand
Walkman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Walkman search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- walkman191K/yr
- sony walkman68K/yr
- walkman kassettenspieler59K/yr
- walkman sony26K/yr
- sony nw-a3067K/yr
- sony walkman nw-a3065K/yr
- sony walkman kassettenspieler8K/yr
- kassettenspieler bluetooth6K/yr
- walkman bluetooth6K/yr
- workman6K/yr
Reviews and returns
What reviews say buyers love and hate about Walkman
We read the reviews and the return reasons for every product selling here.
“Kein sauberer Klang”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Walkman questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









