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Vuse Go

Fail

Shoppers spend an estimated $28K a year here, so Vuse Go is a Fail.

Flapen Score
38
38 / 100
Ranks 1,350 of 1,823 Elektronik & Foto niches · −6 vs the category median of 44
Market size
€28K/yr250K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 42 sellers

Flapen Score

Vuse Go against its category

The dotted line is the Elektronik & Foto average. Past it, Vuse Go is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vuse Go market on Amazon at a glance

Shoppers on Amazon Germany searched for Vuse Go 250K times last year and spent an estimated €28K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
0.9%
Market size, estimated
€28Ka year
Peak month
September1.6× the quietest month
Top search term
vuse go120K searches a year

02 · Price

A sale here is worth €11.99.

Listings sell for €11.99 on average, from €5.09 to €19.62. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €11.99 that is €0 to €1K a year per listing.

Average price
€11.99under the $15 to $100 sweet spot
Price range
€5.09–€19.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #178 within Elektronische Zigaretten, Shishas & Zubehör. It carries 205 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
18%
Out of stock, average day
34.8%
Average rank
#178in Elektronische Zigaretten, Shishas & Zubehör
Average rating
3.53 starsAmazon Germany average 4.37 stars
Average reviews
205per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Vuse Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

42

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • Brand 165%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Vuse Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Search terms

Top Vuse Go search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vuse go120K/yr
  • vuse81K/yr
  • vuse go ohne nikotin35K/yr
  • vuse epod4K/yr
  • rauchen ohne nikotin3K/yr
  • vuse epen2K/yr
  • vuse epod 21K/yr
  • vuse go mit nikotin1K/yr
  • elba mit nikotin362/yr
  • tobaliq ohne nikotin362/yr

Reviews and returns

What reviews say buyers love and hate about Vuse Go

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Preis-Leistungs-Verhältnis”
18%of negative reviews mention “Aufladen”
0.2%of orders come back
“Wird ohne Ladekabel geliefert”
A buyer, on “Aufladen”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vuse Go questions

Answered from the same tracked data.