Is Truthear profitable to sell on Amazon Germany?

Flapen scores Truthear 33 out of 100 on Amazon Germany, a Fail. Shoppers spend €77K a year across 13 tracked products. Search demand grew -8.0% in the last 90 days.

How competitive is the Truthear niche on Amazon Germany?

3 brands and 9 sellers compete in Truthear on Amazon Germany. The top 5 Truthear products take 71% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Truthear?

Truthear buyers on Amazon Germany complain most about Audioqualität, Haltbarkeit, and Bass. An estimated 6.4% of orders come back, which is high.

When does demand for Truthear peak?

Search demand for Truthear on Amazon Germany peaks in Sep, and the busiest month runs 2.9× the quietest.

What does it cost to enter the Truthear niche?

Truthear sells for €64.04 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €17.34 to €132.02. The average product has 1,006 reviews, the count a new listing must catch up to.

Truthear

Fail

The top 5 brands take 100% of clicks, so Truthear is a Fail.

Filters High Returns High Price

Flapen Score: 33
33 / 100Ranks 1,596 of 1,823 Elektronik & Foto niches · −11 vs the category median of 44
Market size: €77K/yr58K searches / yr
90-day growth: -8.0%search demand this quarter
Competition: 71%top-5 click share · 3 brands · 9 sellers

Flapen Score

Truthear against its category

The dotted line is the Elektronik & Foto average. Past it, Truthear is stronger. Inside it, weaker.

33Fail

This niche Category average

See the method

Market

The Truthear market on Amazon at a glance

Shoppers on Amazon Germany searched for Truthear 58K times last year and spent an estimated €77K. All 3 brands take every click. Demand peaks in Sep. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €77K a year.

Searches, last 12 months: 58K
Growth, 90 days vs prior 90: -8.0%
Conversion, latest week: 2.1%
Market size, estimated: €77Ka year
Peak month: September2.9× the quietest month
Top search term: truthear35K searches a year

02 · Price

A sale here is worth €64.04.

Listings sell for €64.04 on average, from €17.34 to €132.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €64.04 that is €0 to €6K a year per listing.

Average price: €64.04inside the $15 to $100 sweet spot
Price range: €17.34–€132.02
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€6K
Returns: 6.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #610 within Kopfhörer & Zubehör. It carries 1,006 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 46%
Prime listings: 92%
Out of stock, average day: 6.7%
Average rank: #610in Kopfhörer & Zubehör
Average rating: 4.24 starsAmazon Germany average 4.37 stars
Average reviews: 1,006per listing
Listings tracked: 13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Truthear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Brand 179%
Brand 220%
Brand 32%

Demand

Truthear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep · busiest ÷ quietest = 2.9×

Search terms

Top Truthear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

truthear35K/yr +1.9%1.6% conv.
truthear x crinacle zero8K/yr -23.5%2.8% conv.
truthear zero6K/yr -41.9%1.6% conv.
crinacle4K/yr -9.2%0.4% conv.
truthear zero red3K/yr -9.6%3.1% conv.
crinear daybreak triplicate hybrid in ear headphones3K/yr -80.0%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Truthear

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Audioqualität”

16%of negative reviews mention “Audioqualität”

6.4%of orders come back

“In cod eher nicht so gut weil das Game Sound an sich schlecht ist”

A buyer, on “Audioqualität”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Truthear questions

Answered from the same tracked data.

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