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Tomtom Rider 550

Fail

The top 5 brands take 100% of clicks, so Tomtom Rider 550 is a Fail.

Flapen Score
31
31 / 100
Ranks 1,662 of 1,823 Elektronik & Foto niches · −13 vs the category median of 44
Market size
€41K/yr28K searches / yr
90-day growth
+34.9%search demand this quarter
Competition
89%top-5 click share · 3 brands · 81 sellers

Flapen Score

Tomtom Rider 550 against its category

The dotted line is the Elektronik & Foto average. Past it, Tomtom Rider 550 is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tomtom Rider 550 market on Amazon at a glance

Shoppers on Amazon Germany searched for Tomtom Rider 550 28K times last year and spent an estimated €41K. All 3 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+34.9%
Conversion, latest week
1.2%
Market size, estimated
€41Ka year
Peak month
July3.2× the quietest month
Top search term
tomtom rider 55014K searches a year

02 · Price

A sale here is worth €127.54.

Listings sell for €127.54 on average, from €11.02 to €317.36. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €127.54 that is €0 to €13K a year per listing.

Average price
€127.54above the $15 to $100 sweet spot
Price range
€11.02–€317.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€13K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #62 within Navigation, GPS & Zubehör. It carries 1,040 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
89%
Out of stock, average day
15.4%
Average rank
#62in Navigation, GPS & Zubehör
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,040per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tomtom Rider 550 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 23%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Tomtom Rider 550 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.2×

Search terms

Top Tomtom Rider 550 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tomtom rider 55014K/yr
  • tomtom rider7K/yr
  • tomtom rider 5006K/yr

Reviews and returns

What reviews say buyers love and hate about Tomtom Rider 550

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gesamtgröße”
29%of negative reviews mention “Aufladen”
3.3%of orders come back
“Ladekabel fehlt”
A buyer, on “Aufladen”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tomtom Rider 550 questions

Answered from the same tracked data.