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Sportkopfhörer Bluetooth

Fail

The top 5 brands take 94% of clicks, so Sportkopfhörer Bluetooth is a Fail.

Flapen Score
44
44 / 100
Ranks 838 of 1,823 Elektronik & Foto niches · on the category median
Market size
€338K/yr231K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
74%top-5 click share · 8 brands · 36 sellers

Flapen Score

Sportkopfhörer Bluetooth against its category

The dotted line is the Elektronik & Foto average. Past it, Sportkopfhörer Bluetooth is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sportkopfhörer Bluetooth market on Amazon at a glance

Shoppers on Amazon Germany searched for Sportkopfhörer Bluetooth 231K times last year and spent an estimated €338K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €338K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
3.0%
Market size, estimated
€338Ka year
Peak month
November1.5× the quietest month
Top search term
sportkopfhörer bluetooth103K searches a year

02 · Price

A sale here is worth €48.59.

Listings sell for €48.59 on average, from €17.11 to €83.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €48.59 that is €24K to €36K a year per listing.

Average price
€48.59inside the $15 to $100 sweet spot
Price range
€17.11–€83.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€24K–€36K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #40 within Kopfhörer & Zubehör. It carries 9,792 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
2.6%
Average rank
#40in Kopfhörer & Zubehör
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
9,792per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Sportkopfhörer Bluetooth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

4%

  • Brand 176%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Sportkopfhörer Bluetooth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Sportkopfhörer Bluetooth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sportkopfhörer bluetooth103K/yr
  • soundcore sport x2024K/yr
  • soundcore sport14K/yr
  • sport-kopfhörer13K/yr
  • soundcore x2010K/yr
  • soundcore sport x109K/yr
  • kopfhörer kabellos bluetooth mit bügel8K/yr
  • soundcore x20 sport8K/yr
  • airy sports tws7K/yr
  • sportkopfhörer kabellos bluetooth6K/yr

Reviews and returns

What reviews say buyers love and hate about Sportkopfhörer Bluetooth

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Audioqualität”
14%of negative reviews mention “Audioqualität”
3.6%of orders come back
“Unklarer Ton”
A buyer, on “Audioqualität”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sportkopfhörer Bluetooth questions

Answered from the same tracked data.