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Sportkopfhörer

Fail

The top 5 brands take 100% of clicks, so Sportkopfhörer is a Fail.

Flapen Score
44
44 / 100
Ranks 838 of 1,823 Elektronik & Foto niches · on the category median
Market size
€476K/yr213K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
69%top-5 click share · 3 brands · 136 sellers

Flapen Score

Sportkopfhörer against its category

The dotted line is the Elektronik & Foto average. Past it, Sportkopfhörer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sportkopfhörer market on Amazon at a glance

Shoppers on Amazon Germany searched for Sportkopfhörer 213K times last year and spent an estimated €476K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €476K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
3.8%
Market size, estimated
€476Ka year
Peak month
November1.7× the quietest month
Top search term
sportkopfhörer58K searches a year

02 · Price

A sale here is worth €59.12.

Listings sell for €59.12 on average, from €25.29 to €78.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €59.12 that is €15K to €30K a year per listing.

Average price
€59.12inside the $15 to $100 sweet spot
Price range
€25.29–€78.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€15K–€30K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #94 within Kopfhörer & Zubehör. It carries 6,133 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#94in Kopfhörer & Zubehör
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
6,133per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sportkopfhörer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

136

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 225%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Sportkopfhörer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Sportkopfhörer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sportkopfhörer58K/yr
  • soundcore sport x2024K/yr
  • soundcore sport14K/yr
  • sport-kopfhörer13K/yr
  • jbl endurance13K/yr
  • anker soundcore sport x205K/yr
  • soundcore x2010K/yr
  • jbl sport kopfhörer7K/yr
  • soundcore sport x109K/yr
  • soundcore x20 sport8K/yr

Reviews and returns

What reviews say buyers love and hate about Sportkopfhörer

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Audioqualität”
9%of negative reviews mention “Audioqualität”
4.9%of orders come back
“Unklarer Ton”
A buyer, on “Audioqualität”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sportkopfhörer questions

Answered from the same tracked data.