Sony Wh-ch720n

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €321K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

5.9%

Market size, estimated

€321Ka year

Peak month

December2.1× the quietest month

Top search term

sony wh-ch720n55K searches a year

Listings sell for €59.87 on average, from €8.64 to €189.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €59.87 that is €6K to €15K a year per listing.

Average price

€59.87inside the $15 to $100 sweet spot

Price range

€8.64–€189.19

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

€6K–€15K

Returns

3.6%of orders · Amazon Germany median 1.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #148 within Kopfhörer & Zubehör. It carries 12,601 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#148in Kopfhörer & Zubehör

Average rating

4.41 starsAmazon Germany average 4.37 stars

Average reviews

12,601per listing

Listings tracked

27

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

32 months