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Sony Wh-1000xm3

Fail

The top 5 brands take 96% of clicks, so Sony Wh-1000xm3 is a Fail.

Flapen Score
27
27 / 100
Ranks 1,747 of 1,823 Elektronik & Foto niches · −17 vs the category median of 44
Market size
€67K/yr30K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
65%top-5 click share · 7 brands · 41 sellers

Flapen Score

Sony Wh-1000xm3 against its category

The dotted line is the Elektronik & Foto average. Past it, Sony Wh-1000xm3 is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Wh-1000xm3 market on Amazon at a glance

Shoppers on Amazon Germany searched for Sony Wh-1000xm3 30K times last year and spent an estimated €67K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
1.8%
Market size, estimated
€67Ka year
Peak month
November2.8× the quietest month
Top search term
sony wh-1000xm320K searches a year

02 · Price

A sale here is worth €124.09.

Listings sell for €124.09 on average, from €9.62 to €300.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €124.09 that is €0 to €12K a year per listing.

Average price
€124.09above the $15 to $100 sweet spot
Price range
€9.62–€300.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
7.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #189 within Kopfhörer & Zubehör. It carries 5,937 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
2.9%
Average rank
#189in Kopfhörer & Zubehör
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
5,937per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sony Wh-1000xm3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • Brand 148%
  • Brand 231%
  • Brand 39%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Sony Wh-1000xm3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Sony Wh-1000xm3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony wh-1000xm320K/yr
  • sony xm35K/yr
  • wh-1000xm32K/yr
  • wh1000xm31K/yr
  • sony wh1000xm31K/yr
  • xm31K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Wh-1000xm3

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Audioqualität”
18%of negative reviews mention “Haltbarkeit”
7.4%of orders come back
“Designed to break down after use”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sony Wh-1000xm3 questions

Answered from the same tracked data.