Sony Walkman
FailPrices span $5.12–$2782.30, mostly outside the sweet spot, so Sony Walkman is a Fail.
- Flapen Score
- 45 / 100Top 42% of 1,823 Elektronik & Foto niches · +1 vs the category median of 4445
- Market size
- €72K/yr109K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 32%top-5 click share · 25 brands · 79 sellers
Flapen Score
Sony Walkman against its category
The dotted line is the Elektronik & Foto average. Past it, Sony Walkman is stronger. Inside it, weaker.
Market
The Sony Walkman market on Amazon at a glance
Shoppers on Amazon Germany searched for Sony Walkman 109K times last year and spent an estimated €72K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €72Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- sony walkman68K searches a year
02 · Price
A sale here is worth €153.06.
Listings sell for €153.06 on average, from €5.12 to €2782.30. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €153.06 that is €0 to €15K a year per listing.
- Average price
- €153.06above the $15 to $100 sweet spot
- Price range
- €5.12–€2782.30
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€15K
- Returns
- 3.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #215 within Tragbare Geräte. It carries 1,419 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 84%
- Out of stock, average day
- 6.7%
- Average rank
- #215in Tragbare Geräte
- Average rating
- 4.06 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,419per listing
- Listings tracked
- 49
04 · Newcomers
8 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Sony Walkman products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Surfans F20 - MP3 Player mit Bluetooth5.2 DSD DAC Verlustfreier Hochauflösender Digitaler Ton Tragbarer Audioplayer mit 64GB Speicherkarte Speicher auf bis zu 256GB Erweiterbar
- Price
- €93.89
- Rating
- 4.1/5
- Reviews
- 4,963
- Age
- 6y ago

Kassettenspieler/Recorder AM/FM-Radio Walkmaner Tragbarer Kassettenspieler Aufnahme auf Kassette Eingebaute Lautsprecher Manuelle Aufnahme T201(Schwarz)
- Price
- €19.61
- Rating
- 3.7/5
- Reviews
- 448
- Age
- 1y ago

Sony NW-A105 Walkman MP3 Player (16GB Android 9.0 Bluetooth High Resolution 26h Akku Speicher erweiterbar Lyric Display Vinylprozessor) schwarz
- Price
- €267.90
- Rating
- 3.9/5
- Reviews
- 1,084
- Age
- 6y ago

Sony Walkman NW-A306 Touchscreen MP3 Player - 32GB Bis zu 36h Akkulaufzeit Verbesserte Soundqualität Wi-Fi-kompatibel für direkten Musikdownload & Musikstreaming blau
- Price
- €267.38
- Rating
- 3.9/5
- Reviews
- 611
- Age
- 3y ago

Sony NWWM1AM2 digitaler Walkman Musikplayer (High-Resolution Audio Android 11 Touchscreen Bluetooth Wi-Fi) Schwarz
- Price
- €1056.51
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 4y ago
Trending
estimated 90-day click momentum
PECSU Android 14 MP3-Player mit Spotify Play Store Amazon Music Audible Libby 4-Zoll-Touchscreen-MP4-Musikplayer für Kinder mit Kindersicherung Augenschutzmodus 2000mAh (Schwarz)
- Price
- €55.31
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 4mo ago

Innioasis Y1 MP3 Player - Zeitlose Klasse: 128 GB Bluetooth Video-Player Hörbücher FM-Radio und Touch Wheel-Steuerungschwarz
- Price
- €62.29
- Rating
- 4.0/5
- Reviews
- 604
- Age
- 3mo ago

Sony NW-E394 Walkman 8GB (Speicherung von Fotos UKW-Radio-Funktion) rot
- Price
- €44.44
- Rating
- 4.0/5
- Reviews
- 2,933
- Age
- 10y ago

HiBy R6III 2025 DAP-Player hochauflösender Audio-MP3-Player mit Klasse A & AB Amp/Android 12/Bluetooth 5.0/WiFi/64G + 2 TB erweiterbarer Speicher
- Price
- €357.60
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago

We are Rewind Tragbarer Kassettenspieler Kassettenrekorder mit Bluetooth-Verbindung Lautsprecher oder Kopfhörer 3 5-mm-Audiokabel (Amy Schwarz & Gelb)
- Price
- €143.88
- Rating
- 4.0/5
- Reviews
- 311
- Age
- 1y ago
Newest
by launch date
Innioasis Y1 MP3 Player - Zeitlose Klasse: 128 GB Bluetooth Video-Player Hörbücher FM-Radio und Touch Wheel-Steuerungschwarz
- Price
- €62.29
- Rating
- 4.0/5
- Reviews
- 604
- Age
- 3mo ago

PECSU Android 14 MP3-Player mit Spotify Play Store Amazon Music Audible Libby 4-Zoll-Touchscreen-MP4-Musikplayer für Kinder mit Kindersicherung Augenschutzmodus 2000mAh (Schwarz)
- Price
- €55.31
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 4mo ago

160 GB MP3 Player Spotify mit Bluetooth und WiFi 4.5 Zoll-Touchscreen MP4 Player Android Kinder HiFi Digital Music Player mit Lautsprecher MP3-Player mit Google Play Pandora Audible Amazon Music
- Price
- €60.94
- Rating
- 4.1/5
- Reviews
- 138
- Age
- 7mo ago

KLIM K9 Kassettenspieler Tragbarer Cassette Player & Kassettenrecorder mit Lautsprecher Mikrofon & Kopfhöreranschluss Batteriebetrieben Inkl. Kopfhörer
- Price
- €22.18
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 11mo ago

Gracioso Kassettenband Bluetooth-Kassettenspieler mit 1100 mAh wiederaufladbarem Akku kompakter Vintage-Kassettenspieler mit 3.5mm Kopfhörer Mini-Kassettenrekorder mit Clip (Schwarz)
- Price
- €33.69
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
25 rising
Sellers
79
Est. top-5 brand share
60%
Top 20: 97%
Est. top-5 click share
32%
Top 20: 73%
Open market
35%
- Sony28%
- Surfans10%
- KLIM10%
- Mersoco7%
- innioasis6%
- We Are Rewind5%
Demand
Sony Walkman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sony Walkman search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sony walkman68K/yr
- walkman sony26K/yr
- sony nw-a3067K/yr
- sony walkman nw-a3065K/yr
- sony nwwm1am2 walkman high resolution digital music player black bundle with 3 yr cps enhanced protection pack2K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Walkman
We read the reviews and the return reasons for every product selling here.
“Sound schlecht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Walkman questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









