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Sony Blitz

Fail

The top 5 brands take 98% of clicks, so Sony Blitz is a Fail.

Flapen Score
27
27 / 100
Ranks 1,747 of 1,823 Elektronik & Foto niches · −17 vs the category median of 44
Market size
€60K/yr21K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
74%top-5 click share · 6 brands · 39 sellers

Flapen Score

Sony Blitz against its category

The dotted line is the Elektronik & Foto average. Past it, Sony Blitz is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Blitz market on Amazon at a glance

Shoppers on Amazon Germany searched for Sony Blitz 21K times last year and spent an estimated €60K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
2.6%
Market size, estimated
€60Ka year
Peak month
December2.5× the quietest month
Top search term
sony blitz10K searches a year

02 · Price

A sale here is worth €111.19.

Listings sell for €111.19 on average, from €20.92 to €358.02. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €111.19 that is €0 to €11K a year per listing.

Average price
€111.19above the $15 to $100 sweet spot
Price range
€20.92–€358.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€11K
Returns
6.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #46 within Kamera & Foto. It carries 1,040 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#46in Kamera & Foto
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,040per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Sony Blitz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 228%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 62%

Demand

Sony Blitz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Sony Blitz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony blitz10K/yr
  • blitz sony5K/yr
  • sony blitzgerät3K/yr
  • sony flash3K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Blitz

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Anleitung/Benutzerhandbuch/Fehlerbehebung”
6.0%of orders come back
“Schlechte Info bei Anleitung”
A buyer, on “Anleitung/Benutzerhandbuch/Fehlerbehebung”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sony Blitz questions

Answered from the same tracked data.