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Sony 24-70 2.8 Gm Ii

Fail

The top 5 brands take 100% of clicks, so Sony 24-70 2.8 Gm Ii is a Fail.

Flapen Score
15
15 / 100
Ranks 1,820 of 1,823 Elektronik & Foto niches · −29 vs the category median of 44
Market size
€80K/yr23K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
88%top-5 click share · 2 brands · 60 sellers

Flapen Score

Sony 24-70 2.8 Gm Ii against its category

The dotted line is the Elektronik & Foto average. Past it, Sony 24-70 2.8 Gm Ii is stronger. Inside it, weaker.

15Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony 24-70 2.8 Gm Ii market on Amazon at a glance

Shoppers on Amazon Germany searched for Sony 24-70 2.8 Gm Ii 23K times last year and spent an estimated €80K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 15 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
0.3%
Market size, estimated
€80Ka year
Peak month
November2.0× the quietest month
Top search term
sony 24-70 2.8 gm ii15K searches a year

02 · Price

A sale here is worth €1019.81.

Listings sell for €1019.81 on average, from €461.23 to €1868.28. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At €1019.81 that is €0 to €102K a year per listing.

Average price
€1019.81above the $15 to $100 sweet spot
Price range
€461.23–€1868.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
€0–€102K
Returns
11.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Kamera & Foto. It carries 451 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#196in Kamera & Foto
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
451per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Sony 24-70 2.8 Gm Ii products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 216%
  • Open — no brand owns it (0%)

Demand

Sony 24-70 2.8 Gm Ii search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Sony 24-70 2.8 Gm Ii search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony 24-70 2.8 gm ii15K/yr
  • sony 24-707K/yr
  • sony 24-70 2.8 gm617/yr
  • 24-70mm f2.8 sony e10/yr

Reviews and returns

What reviews say buyers love and hate about Sony 24-70 2.8 Gm Ii

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Linsen”
50%of negative reviews mention “Preis-Leistungs-Verhältnis”
11.2%of orders come back
“Zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sony 24-70 2.8 Gm Ii questions

Answered from the same tracked data.