Is Softbox profitable to sell on Amazon Germany?

Flapen scores Softbox 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €240K a year across 25 tracked products. 0 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -36.6% in the last 90 days.

How competitive is the Softbox niche on Amazon Germany?

12 brands and 23 sellers compete in Softbox on Amazon Germany. The top 5 Softbox products take 56% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Softbox?

Softbox buyers on Amazon Germany complain most about Qualität insgesamt, Helligkeit/Glanz/Glühen, and Gesamtgröße. An estimated 4.0% of orders come back.

When does demand for Softbox peak?

Search demand for Softbox on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Softbox niche?

Softbox sells for €49.62 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €18.63 to €88.12. The average product has 524 reviews, the count a new listing must catch up to.

Softbox

Fail

Demand is soft, at -36.6% this quarter, so Softbox is a Fail.

Flapen Score: 44
44 / 100Ranks 838 of 1,823 Elektronik & Foto niches · on the category median
Market size: €240K/yr301K searches / yr
90-day growth: -36.6%search demand this quarter
Competition: 56%top-5 click share · 12 brands · 23 sellers

Flapen Score

Softbox against its category

The dotted line is the Elektronik & Foto average. Past it, Softbox is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Softbox market on Amazon at a glance

Shoppers on Amazon Germany searched for Softbox 301K times last year and spent an estimated €240K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €240K a year.

Searches, last 12 months: 301K
Growth, 90 days vs prior 90: -36.6%
Conversion, latest week: 1.6%
Market size, estimated: €240Ka year
Peak month: November2.2× the quietest month
Top search term: softbox169K searches a year

02 · Price

A sale here is worth €49.62.

Listings sell for €49.62 on average, from €18.63 to €88.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €49.62 that is €5K to €12K a year per listing.

Average price: €49.62inside the $15 to $100 sweet spot
Price range: €18.63–€88.12
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €5K–€12K
Returns: 4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #31 within Kamera & Foto. It carries 524 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 84%
Out of stock, average day: 8.9%
Average rank: #31in Kamera & Foto
Average rating: 4.32 starsAmazon Germany average 4.37 stars
Average reviews: 524per listing
Listings tracked: 25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Softbox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

11%

Brand 146%
Brand 217%
Brand 39%
Brand 48%
Brand 55%
Brand 64%
Open — no brand owns it (6 brands, 11%)

Demand

Softbox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Softbox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

softbox169K/yr -34.8%1.8% conv.
softbox licht53K/yr -45.3%2.2% conv.
softboxen28K/yr -35.0%1.4% conv.
soft box10K/yr -25.9%1.4% conv.
softbox set15K/yr -48.8%1.6% conv.
softboxen 2er set6K/yr -13.8%3.0% conv.
softbox klein6K/yr -26.8%0.9% conv.
soft box lightning4K/yr -33.0%1.0% conv.
led softbox3K/yr -23.9%0.9% conv.
softbox led3K/yr -28.4%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Softbox

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Helligkeit/Glanz/Glühen”

15%of negative reviews mention “Qualität insgesamt”

4.0%of orders come back

“Anfangs hatte ich Zweifel, ob die Qualität für den Preis ausreicht”

A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Softbox questions

Answered from the same tracked data.

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