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Shokz Openswim Pro

Fail

The top 5 brands take 100% of clicks, so Shokz Openswim Pro is a Fail.

Flapen Score
37
37 / 100
Ranks 1,411 of 1,823 Elektronik & Foto niches · −7 vs the category median of 44
Market size
€196K/yr107K searches / yr
90-day growth
+33.0%search demand this quarter
Competition
82%top-5 click share · 4 brands · 7 sellers

Flapen Score

Shokz Openswim Pro against its category

The dotted line is the Elektronik & Foto average. Past it, Shokz Openswim Pro is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shokz Openswim Pro market on Amazon at a glance

Shoppers on Amazon Germany searched for Shokz Openswim Pro 107K times last year and spent an estimated €196K. All 4 brands take every click. Demand peaks in Jun–Jul–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €196K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+33.0%
Conversion, latest week
1.9%
Market size, estimated
€196Ka year
Peak month
November2.7× the quietest month
Top search term
shokz openswim pro34K searches a year

02 · Price

A sale here is worth €96.76.

Listings sell for €96.76 on average, from €35.21 to €153.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At €96.76 that is €24K to €48K a year per listing.

Average price
€96.76inside the $15 to $100 sweet spot
Price range
€35.21–€153.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
€24K–€48K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #26 within Kopfhörer & Zubehör. It carries 9,016 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
26.4%
Average rank
#26in Kopfhörer & Zubehör
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
9,016per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Shokz Openswim Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 214%
  • Brand 36%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Shokz Openswim Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Shokz Openswim Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shokz openswim pro34K/yr
  • shokz openswim11K/yr
  • kopfhörer mit integriertem mp3 player11K/yr
  • kopfhörer schwimmen bluetooth7K/yr
  • wasserfeste kopfhörer7K/yr
  • bluetooth kopfhörer wasserdicht8K/yr
  • kopfhörer mit mp3 player integriert7K/yr
  • wasserdichte kopfhörer bluetooth5K/yr
  • shokz swim3K/yr
  • mp3 player wasserdicht4K/yr

Reviews and returns

What reviews say buyers love and hate about Shokz Openswim Pro

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Audioqualität”
13%of negative reviews mention “Audioqualität”
5.2%of orders come back
“Drückt am Ohr, sitzt schlecht, dadurch Sound miserabel”
A buyer, on “Audioqualität”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shokz Openswim Pro questions

Answered from the same tracked data.