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Senioren Smartphone

Fail

Demand is soft, at -17.9% this quarter, so Senioren Smartphone is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,823 Elektronik & Foto niches · +5 vs the category median of 44
Market size
€519K/yr269K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
56%top-5 click share · 12 brands · 194 sellers

Flapen Score

Senioren Smartphone against its category

The dotted line is the Elektronik & Foto average. Past it, Senioren Smartphone is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Senioren Smartphone market on Amazon at a glance

Shoppers on Amazon Germany searched for Senioren Smartphone 269K times last year and spent an estimated €519K. The top 5 brands take 85% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €519K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.4%
Market size, estimated
€519Ka year
Peak month
December1.7× the quietest month
Top search term
senioren smartphone107K searches a year

02 · Price

A sale here is worth €134.92.

Listings sell for €134.92 on average, from €34.92 to €217.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €134.92 that is €0 to €13K a year per listing.

Average price
€134.92above the $15 to $100 sweet spot
Price range
€34.92–€217.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€13K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #252 within Handys & Smartphones. It carries 636 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
68%
Out of stock, average day
26.9%
Average rank
#252in Handys & Smartphones
Average rating
3.75 starsAmazon Germany average 4.37 stars
Average reviews
636per listing
Listings tracked
25

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
35 months

Products

Top Senioren Smartphone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

194

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

11%

  • Brand 126%
  • Brand 222%
  • Brand 318%
  • Brand 412%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Senioren Smartphone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Senioren Smartphone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • senioren smartphone107K/yr
  • seniorenhandy mit whatsapp46K/yr
  • emporia smart 7 lite15K/yr
  • senioren smartphone ohne vertrag16K/yr
  • smartphone für senioren18K/yr
  • smartphone senioren13K/yr
  • smartphone senioren ohne vertrag8K/yr
  • senioren handy mit whatsapp7K/yr
  • smartphone für senioren testsieger3K/yr
  • emporia smart 76K/yr

Reviews and returns

What reviews say buyers love and hate about Senioren Smartphone

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Preis-Leistungs-Verhältnis”
11%of negative reviews mention “Benutzerfreundlichkeit”
2.4%of orders come back
“War nicht so einfach”
A buyer, on “Benutzerfreundlichkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Senioren Smartphone questions

Answered from the same tracked data.