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Selfie Stick

Maybe

Shoppers spend an estimated $858K a year here. But the average product has 12,566 reviews to catch up to, so Selfie Stick is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,823 Elektronik & Foto niches · +7 vs the category median of 44
Market size
€858K/yr1.1M searches / yr
90-day growth
+10.7%search demand this quarter
Competition
63%top-5 click share · 11 brands · 24 sellers

Flapen Score

Selfie Stick against its category

The dotted line is the Elektronik & Foto average. Past it, Selfie Stick is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Selfie Stick market on Amazon at a glance

Shoppers on Amazon Germany searched for Selfie Stick 1.1M times last year and spent an estimated €858K. The top 5 brands take 86% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €858K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
5.6%
Market size, estimated
€858Ka year
Peak month
July1.6× the quietest month
Top search term
selfie stick475K searches a year

02 · Price

A sale here is worth €14.32.

Listings sell for €14.32 on average, from €6.31 to €25.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At €14.32 that is €43K to €57K a year per listing.

Average price
€14.32under the $15 to $100 sweet spot
Price range
€6.31–€25.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
€43K–€57K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #8 within Foto- & Videozubehör. It carries 12,566 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#8in Foto- & Videozubehör
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
12,566per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Selfie Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

24

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • Brand 137%
  • Brand 218%
  • Brand 313%
  • Brand 412%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 8%)

Demand

Selfie Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Selfie Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • selfie stick475K/yr
  • selfie stick iphone208K/yr
  • selfie stick samsung122K/yr
  • selfie stick stativ53K/yr
  • selfiestick54K/yr
  • handy stick25K/yr
  • handy selfie stick15K/yr
  • selfie13K/yr
  • selfie stick mit fernbedienung9K/yr
  • handystick12K/yr

Reviews and returns

What reviews say buyers love and hate about Selfie Stick

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Preis-Leistungs-Verhältnis”
18%of negative reviews mention “Haltbarkeit”
2.7%of orders come back
“Haltbarkeit begrenzt”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Selfie Stick questions

Answered from the same tracked data.