schokobrötchen
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great€15.14avg listing price — sweet spot $15–$100
Price range
Good€1.88–€52.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€713K€713K/yr · 2.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Review moat
Bad15,061.43avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, schokobrötchen is a €713K/yr Amazon Germany market (2.4M searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- €1.2M–€1.5M
- units × avg price
- Launch success
- 45%
- 5 of 11 new (360d)
- Conversion rate
- 1.9%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 180 days
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
318
Top-5 brand share
47%
Top 20: 84%
Top-5 click share
19%
Top 20: 48%
Open market
48%
- Old Spice16%
- JACK & JONES9%
- Amazon Essentials7%
- Knoppers7%
- Effeet7%
- OOONO5%
Demand
Weekly Amazon search volume, last 15 weeks — -5.3% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 133 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OOONO Co-Driver NO1: Warnt vor Tempo-Kontrollen und Gefahren im Straßenverkehr in Echtzeit - Automatisch aktiv nach Verbindung zum Smartphone über Bluetooth
OOONO€27.074.3★78,898 rev
JACK & JONES JJECORP Logo Tee SS O-Neck NOOS
JACK & JONES€7.884.5★51,683 rev
SINOPHANT Leggings Damen High Waist - Blickdicht Leggins mit Bauchkontrolle für Sport Yoga Gym(1 Schwarz S-M)
SINOPHANT€5.834.5★85,499 rev
Effeet Sneaker Socken Herren Damen 10 Paar Atmungsaktive Baumwolle Sportsocken Kurz Halbsocken Laufsocken Schwarz 43-46
Effeet€9.794.3★2,216 rev
Old Spice Captain 3-in-1 Duschgel für Haar Gesicht und Körper 1000 ml langanhaltende Frische Duft in Parfumqualität Tiefenreinigung
Old Spice€6.254.7★8,308 rev
Newest
by launch date
Amazon Essentials Herren Atmungsaktive Boxershorts aus Baumwolle ohne Etikett 5er-Pack Schwarz XL
Amazon Essentials€11.2935,470 rev
Amazon Essentials Herren Atmungsaktive Boxershorts aus Baumwolle ohne Etikett 5er-Pack Schwarz M
Amazon Essentials€11.1135,464 rev
Amazon Essentials Herren Atmungsaktive Boxershorts aus Baumwolle ohne Etikett 5er-Pack Hellgrau Meliert XL
Amazon Essentials€13.0235,464 rev
Effeet Bambus Sneaker Socken Herren Damen 10 Paar Atmungsaktive Anti-Geruch Kurze Socken Antibakterielle Sommer Sneakersocken Sportsocken Halbsocken Bambussocken Schwarz 43-46
Effeet€10.22619 rev
SukModen 12/24 Paar Sneaker Socken Herren Damen aus Bambus Anti-Geruch Atmungsaktiv Weiche Halbsocken Dünne Kurze Sneakersocken für Alltag Freizeit Shopping & Zuhause
SukModen€9.93612 rev
Trending
90-day click momentum
Amazon Essentials Herren Slim-Fit-Chinoshorts 23cm Kaki 42W
Amazon Essentials€13.754.2★
HORISUN Bequemer Nahtloser BH mit Vollständiger Abdeckung für Damen Kabellose Push-Up BHS mit Weicher Unterstützung Normale und Große Größen (Weiß 3XL)
HORISUN€16.014.2★
YouShow 10 Paar Sneaker Socken Herren Damen Kurz Sportsocken Atmungsaktive Baumwolle Laufsocken Weiß 43-46
YouShow€10.634.6★
Amazon Essentials Herren Atmungsaktive Boxershorts aus Baumwolle ohne Etikett 5er-Pack Hellgrau Meliert XL
Amazon Essentials€13.024.0★
Amazon Essentials Herren 25cm Cargo-Shorts in klassischer Passform (erhältlich in Big & Tall) Schwarz 34W
Amazon Essentials€16.614.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great produkt”
“Saving money”
“Alles passt”
“So wie auf dem Foto abgebildet”
“Super bequeme Hose”
“Keine stinke Füße mehr”
“Super Lampe”
“Super effizient”
“EASY PEASY”
“Installation absolut einfach”
What buyers complain about
“Stimmt offenbar nicht”
“Qualitätsprobleme”
“Unzuverlässig”
“Bluetooth Verbindung Defekt”
“Fällt klein aus”
“App macht Probleme”
“Beides wurde schon bezahlt”
“Stinken furchtbar”
“Batterie defekt”
“USB laden funktioniert nicht”
Top return reasons
Common questions
- Is schokobrötchen profitable to sell on Amazon Germany?
- The niche generates €713K/yr across 133 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (62/100).
- How competitive is the schokobrötchen niche?
- 58 brands and 318 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in schokobrötchen?
- Top complaints mined from reviews: Funktionalität insgesamt, Qualität insgesamt, Haltbarkeit. The return rate is 1.3%.
- What does it cost to enter the schokobrötchen niche?
- Listings span €1.88–€52.80; the average listing price is €15.14 (sweet spot $15–$100). The average incumbent carries 15,061 reviews — the moat a new listing must climb.
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