Is Schlüsselfinder profitable to sell on Amazon Germany?

Flapen scores Schlüsselfinder 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €228K a year across 19 tracked products. 8 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -6.7% in the last 90 days.

How competitive is the Schlüsselfinder niche on Amazon Germany?

11 brands and 23 sellers compete in Schlüsselfinder on Amazon Germany. The top 5 Schlüsselfinder products take 62% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Schlüsselfinder?

Schlüsselfinder buyers on Amazon Germany complain most about Akkulaufzeit, Funktionalität insgesamt, and Konnektivität – insgesamt. An estimated 0.6% of orders come back.

When does demand for Schlüsselfinder peak?

Search demand for Schlüsselfinder on Amazon Germany peaks in Dec, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Schlüsselfinder niche?

Schlüsselfinder sells for €17.51 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.19 to €29.04. The average product has 3,969 reviews, the count a new listing must catch up to.

Schlüsselfinder

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -6.7% this quarter, so Schlüsselfinder is a Maybe.

Filters Out of Stock

Flapen Score: 50
50 / 100Top 24% of 1,823 Elektronik & Foto niches · +6 vs the category median of 44
Market size: €228K/yr375K searches / yr
90-day growth: -6.7%search demand this quarter
Competition: 62%top-5 click share · 11 brands · 23 sellers

Flapen Score

Schlüsselfinder against its category

The dotted line is the Elektronik & Foto average. Past it, Schlüsselfinder is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Schlüsselfinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Schlüsselfinder 375K times last year and spent an estimated €228K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €228K a year.

Searches, last 12 months: 375K
Growth, 90 days vs prior 90: -6.7%
Conversion, latest week: 3.5%
Market size, estimated: €228Ka year
Peak month: December2.8× the quietest month
Top search term: schlüsselfinder251K searches a year

02 · Price

A sale here is worth €17.51.

Listings sell for €17.51 on average, from €5.19 to €29.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €17.51 that is €13K to €18K a year per listing.

Average price: €17.51inside the $15 to $100 sweet spot
Price range: €5.19–€29.04
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: €13K–€18K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #84 within Navigation, GPS & Zubehör. It carries 3,969 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 4.8%
Average rank: #84in Navigation, GPS & Zubehör
Average rating: 4.23 starsAmazon Germany average 4.37 stars
Average reviews: 3,969per listing
Listings tracked: 19

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 8Amazon's first-year sales bar
Average brand age: 24 months

Products

Top Schlüsselfinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

Brand 133%
Brand 226%
Brand 39%
Brand 48%
Brand 55%
Brand 64%
Open — no brand owns it (5 brands, 15%)

Demand

Schlüsselfinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Schlüsselfinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schlüsselfinder251K/yr -3.5%3.4% conv.
schlüssel finder40K/yr -9.0%2.5% conv.
key finder22K/yr -26.3%2.9% conv.
keyfinder11K/yr +12.3%3.3% conv.
find my9K/yr -17.7%0.1% conv.
apple find my9K/yr -33.1%0.4% conv.
airtag mini5K/yr +12.4%0.5% conv.
handy finder8K/yr -23.6%1.1% conv.
smart air tracker4K/yr +18.8%4.5% conv.
mini airtag5K/yr -14.6%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Schlüsselfinder

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”

11%of negative reviews mention “Akkulaufzeit”

0.6%of orders come back

“Batteriewechsel unmöglich”

A buyer, on “Akkulaufzeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Schlüsselfinder questions

Answered from the same tracked data.

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