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Samsung Z Flip 5

Fail

The top 5 brands take 100% of clicks, so Samsung Z Flip 5 is a Fail.

Flapen Score
33
33 / 100
Ranks 1,596 of 1,823 Elektronik & Foto niches · −11 vs the category median of 44
Market size
€255K/yr91K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
72%top-5 click share · 4 brands · 68 sellers

Flapen Score

Samsung Z Flip 5 against its category

The dotted line is the Elektronik & Foto average. Past it, Samsung Z Flip 5 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung Z Flip 5 market on Amazon at a glance

Shoppers on Amazon Germany searched for Samsung Z Flip 5 91K times last year and spent an estimated €255K. All 4 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €255K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
0.8%
Market size, estimated
€255Ka year
Peak month
July4.3× the quietest month
Top search term
samsung galaxy z flip 5 hülle23K searches a year

02 · Price

A sale here is worth €334.34.

Listings sell for €334.34 on average, from €7.58 to €605.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €334.34 that is €0 to €33K a year per listing.

Average price
€334.34above the $15 to $100 sweet spot
Price range
€7.58–€605.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€33K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #940 within Handys & Smartphones. It carries 545 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
41%
Out of stock, average day
2.5%
Average rank
#940in Handys & Smartphones
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
545per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Samsung Z Flip 5 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

€0€25K€51K€76K€102K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

68

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Samsung90%
  • JETech4%
  • MIMGOAL3%
  • FNDMIL3%
  • Open — no brand owns it (0%)

Demand

Samsung Z Flip 5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.3×

Search terms

Top Samsung Z Flip 5 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • samsung galaxy z flip 5 hülle23K/yr
  • samsung galaxy z flip 523K/yr
  • samsung z flip 519K/yr
  • z flip 513K/yr
  • galaxy z flip 56K/yr
  • galaxy flip 56K/yr

Reviews and returns

What reviews say buyers love and hate about Samsung Z Flip 5

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gesamtgröße”
18%of negative reviews mention “Produktzustand”
2.8%of orders come back
“Gut aufbereitetes Gebrauchtgerät”
A buyer, on “Produktzustand”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Samsung Z Flip 5 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data