Skip to content

Samsung Galaxy

Samsung Galaxy shows a $19.4M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 12% of 1,823 Elektronik & Foto niches · +10 vs the category median of 44

Market size 100Growth 30Conversion 7Competition 78Returns 94Price range 8Avg price 50Brand share 4Review moat 61Quality gap 63
This niche Category average · 1,823 niches

Is Samsung Galaxy profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Samsung Galaxy is a €19.4M/yr Amazon Germany market (19.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 54/100.

Samsung Galaxy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.9% over the last 90 days and 0.6% of searches end in a purchase.

€19.4M

revenue / yr

Units sold / yr100K
Search volume / yr+3.9%19.3M
Conversion rate0.6%
Avg price€173.54

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 130
Top-5 product click share37%
Open market2%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement80%
New entrants (1y)30· 27 succeeded
Avg rating4.4★
Avg reviews1,063

Top Samsung Galaxy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€775K€1.6M€2.3M€3.1M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

130

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

1%

  • Samsung64%
  • XIAOMI28%
  • Google3%
  • ZTE2%
  • Blackview1%
  • JoyHandy1%
  • Open — no brand owns it (1 brand, 1%)

Samsung Galaxy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19.3MCVR0.6%Products46Brands7Top 5 Brands98%OOS Rate10.9%Rating4.4★Reviews1,063Avg BSR#53
1.2M800KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.1×

Top Samsung Galaxy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • handy3.8M/yr
  • smartphone3.5M/yr
  • samsung galaxy2.2M/yr
  • xiaomi2.1M/yr
  • samsung1.9M/yr
  • smartphone ohne vertrag992K/yr
  • samsung handy833K/yr
  • handy ohne vertrag595K/yr
  • samsung handy ohne vertrag487K/yr
  • simlockfreie handys364K/yr

What reviews say buyers love and hate about Samsung Galaxy

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Preis-Leistungs-Verhältnis31%

Bestes Preis-/Leistungsverhältnis

Qualität insgesamt8%

Super Produkt

Benutzerfreundlichkeit8%

Handy

beworben Vs Tatsächliches Produkt7%

Produktinformation

Akkulaufzeit7%

Prima Handy, Akku mit langer Laufzeit

What buyers complain about

53% of reviews
Software/Anwendung10%

Apps bleiben hängen

Aufladen8%

Ladeanschluß defekt

Akkulaufzeit7%

Die Akkuleistung ist unbefrieigend

Qualität insgesamt5%

Müll

Haltbarkeit4%

Stürzt oft ab

Samsung Galaxy return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
13%
2Gesamtgröße
13%
3Kompatibilität – insgesamt
6%
4Software/Anwendung
5%
5Qualität insgesamt
4%

Common Samsung Galaxy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Samsung Galaxy 54/100 on Amazon Germany — Worth a look. The niche generates €19.4M/yr across 46 tracked products. 27 of 30 products launched in the last 360 days are still selling. Search demand moved +3.9% over the last 90 days.
Search demand for Samsung Galaxy on Amazon Germany peaks in Jul–Nov–Dec, where the busiest month runs 2.1× the quietest.