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s23 ultra folie

Skip it

Prices mostly outside the sweet spot ($5.44–$16.51) — this niche doesn't clear our bar today.

Market size 30Growth 23Conversion 90Competition 26Returns 88Price range 14Avg price 41Brand share 26Review moat 22Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Okay€10.93

avg listing price — sweet spot $15–$100

Market size

Okay€138K

€138K/yr · 118K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Review moat

Bad10,326.94

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€5.44–€16.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, s23 ultra folie is a €138K/yr Amazon Germany market (118K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

s23 ultra folie market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
€109K–€137K
units × avg price
Conversion rate
10.7%
Avg BSR
#672
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
12.8%
Avg brand age
23 months
Avg seller age
236 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • LK48%
  • WILLONE13%
  • AOKUMA11%
  • MAGIC JOHN11%
  • JETech6%
  • smart engineered5%
  • Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
5K3KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Top s23 ultra folie search terms

  • s23 ultra schutzfolie31K/yr
  • samsung galaxy s23 ultra schutzfolie14K/yr
  • s23 ultra screen protector7K/yr
  • schutzfolie s23 ultra11K/yr
  • schutzfolie samsung s23 ultra10K/yr
  • s23 ultra folie9K/yr
  • samsung galaxy s23 ultra screen protector4K/yr
  • samsung galaxy s23 ultra folie5K/yr
  • samsung s23 ultra schutzfolie3K/yr
  • folie s23 ultra4K/yr
All search terms

Top s23 ultra folie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€14K20%€28K30%€41K40%€55K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about s23 ultra folie

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit14%

“Echt super easy gelöst”

Qualität insgesamt13%

“Super Produkt, gern wieder”

Montage/Installation12%

“Installation”

Fall/Aufprallschutz12%

“Super Schutzfolie”

Gesamtgröße11%

“Passt”

Haftung/Klebrigkeit5%

“Folie klebt optimal auf dem Handy ohne Bläschen”

beworben Vs Tatsächliches Produkt5%

“So wie es sein soll”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Exakte Anwendungsbeschreibung mit den beigelegten Hilfsmitteln bzw. Zubehörteilen lieferten den gewünschten Erfolg und einen zufriedenen Käufer und begeisterten Anwender”

Einfache Reinigung3%

“Super sagenhafte Schutzfolie läßt sich leicht reinigen”

Preis-Leistungs-Verhältnis2%

“Top Preis-/Leistungsverhältnis”

What buyers complain about

Qualität insgesamt17%

“Teurer Müll”

Haltbarkeit11%

“Schlechte Haltbarkeit”

Haftung/Klebrigkeit10%

“Da das Handy im Randbereich leicht abgerundet ist, klebt die Folie dort nicht”

Preis-Leistungs-Verhältnis9%

“12,99 € im Müll”

Funktionalität insgesamt7%

“Funktioniert nicht”

Gesamt anzeigen7%

“Display versaut”

Benutzerfreundlichkeit5%

“Unmöglich richtig aufzutragen”

Touch-/Tastensteuerung3%

“Fingerabdrucksensor funktioniert nicht mehr”

Fall/Aufprallschutz3%

“jetzt hat mein Handy keinen Schutz mehr”

Gesamtgröße2%

“Passte nicht genau”

Top return reasons

Funktionalität insgesamt17%
Gesamtgröße17%
Qualität insgesamt11%
Haftung/Klebrigkeit7%
Defekt Material/Teile7%
Kompatibilität – insgesamt5%
beworben Vs Tatsächliches Produkt5%
Montage/Installation4%
Gesamt anzeigen3%
Benutzerfreundlichkeit3%

Common questions

Is s23 ultra folie profitable to sell on Amazon Germany?
The niche generates €138K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (46/100).
How competitive is the s23 ultra folie niche?
9 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in s23 ultra folie?
Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Haftung/Klebrigkeit. The return rate is 1.4%.
When does demand for s23 ultra folie peak?
Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the s23 ultra folie niche?
Listings span €5.44–€16.51; the average listing price is €10.93 (sweet spot $15–$100). The average incumbent carries 10,327 reviews — the moat a new listing must climb.