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s23 plus

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 19Conversion 38Competition 78Returns 65Price range 37Avg price 37Brand share 76Review moat 24Quality gap 60

Competition

Great37%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€10.49

avg listing price — sweet spot $15–$100

Price range

Okay€5.60–€20.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,430.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Market size

Bad€64K

€64K/yr · 201K searches

According to Flapen's Amazon Germany niche tracking, s23 plus is a €64K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

s23 plus market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
€52K–€63K
units × avg price
Conversion rate
3.0%
Avg BSR
#958
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
8.3%
Avg brand age
28 months
Avg seller age
180 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

57

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

37%

Top 20: 84%

Open market

36%

  • JETech28%
  • ivoler11%
  • Spigen7%
  • Zuvirelx7%
  • Giyer6%
  • Samsung5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top s23 plus search terms

  • s23 plus hülle38K/yr
  • samsung galaxy s23 plus hülle31K/yr
  • handyhülle s23 plus20K/yr
  • s23+ hülle21K/yr
  • samsung s23 plus hülle19K/yr
  • handyhülle samsung s23 plus15K/yr
  • samsung galaxy s23+ hülle11K/yr
  • samsung s23+ hülle10K/yr
  • hülle s23 plus11K/yr
  • samsung s23 plus case7K/yr
All search terms

Top s23 plus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€5K12%€8K16%€10K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about s23 plus

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Qualität”

Gesamtgröße26%

“Passt”

beworben Vs Tatsächliches Produkt11%

“Wie abgebildet”

Fall/Aufprallschutz6%

“Guter Schutz fürs Handy”

Benutzerfreundlichkeit4%

“Praktisch und cool”

Griff4%

“liegt super in der Hand”

Design insgesamt3%

“Schönes Design”

Haltbarkeit3%

“Ist halt eine Habdyhülle, macht was sie soll”

Preis-Leistungs-Verhältnis3%

“Preisgünstig gut”

Produktzustand2%

“Sieht aus wie neu”

What buyers complain about

Haltbarkeit30%

“Nicht langlebig”

Gesamtgröße20%

“Nicht passend zum Produkt”

Magnetische Stärke/Adsorption16%

“hält schlecht an Magnethaltern (Auto),”

Einfache Reinigung10%

“Außerdem lässt sich die Folie nur sehr schwer reinigen”

Preis-Leistungs-Verhältnis10%

“da ist der geringe Anschaffungspreis auch keine Lösung.”

Griff3%

“rutschig”

Qualität insgesamt3%

“Ich verstehe die überwiegend sehr guten Bewertungen überhaupt nicht”

Top return reasons

Gesamtgröße47%
Kompatibilität – insgesamt10%
Qualität insgesamt6%
Magnetische Stärke/Adsorption5%
Materialqualität4%
Farbe4%
Griff3%
Funktionalität insgesamt3%
beworben Vs Tatsächliches Produkt2%
Aufladen2%

Common questions

Is s23 plus profitable to sell on Amazon Germany?
The niche generates €64K/yr across 36 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (46/100).
How competitive is the s23 plus niche?
24 brands and 57 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in s23 plus?
Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Magnetische Stärke/Adsorption. The return rate is 2.4%.
When does demand for s23 plus peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the s23 plus niche?
Listings span €5.60–€20.43; the average listing price is €10.49 (sweet spot $15–$100). The average incumbent carries 5,430 reviews — the moat a new listing must climb.