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s23 folie

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A deep review moat (28,554 avg reviews) — this niche doesn't clear our bar today.

Market size 22Growth 25Conversion 97Competition 25Returns 94Price range 31Avg price 27Brand share 36Review moat 12Quality gap 77

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Price range

Okay€5.49–€19.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.20

avg listing price — sweet spot $15–$100

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad€86K

€86K/yr · 63K searches

Review moat

Bad28,554

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, s23 folie is a €86K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

s23 folie market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
€74K–€92K
units × avg price
Conversion rate
14.8%
Avg BSR
#154
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
2.2%
Avg brand age
24 months
Avg seller age
198 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

18

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • NEW'C37%
  • JETech26%
  • amFilm10%
  • smart engineered6%
  • XVCGYK5%
  • Lokyoo4%
  • Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Top s23 folie search terms

  • schutzfolie samsung s2310K/yr
  • schutzfolie s2310K/yr
  • s23 schutzfolie9K/yr
  • s23 folie5K/yr
  • samsung galaxy s23 schutzfolie4K/yr
  • samsung galaxy s23 folie4K/yr
  • s23 screen protector3K/yr
  • samsung s23 folie3K/yr
  • folie s232K/yr
  • samsung s23 schutzfolie3K/yr
All search terms

Top s23 folie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€9K20%€17K30%€26K40%€35K1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about s23 folie

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße23%

“Passt”

Fall/Aufprallschutz17%

“Super Schutzfolie”

Benutzerfreundlichkeit14%

“Easy und passend”

Qualität insgesamt10%

“Top Produkt”

Preis-Leistungs-Verhältnis8%

“Preis Leistung ok”

beworben Vs Tatsächliches Produkt5%

“Erfüllt den Job”

Montage/Installation5%

“Super einfache Installation”

Haltbarkeit2%

“Über längere Haltbarkeit und Nutzung kann ich noch nichts sagen”

Stärke2%

“Robust, klar und alltagstauglich”

Effizienz2%

“Funktioniert”

What buyers complain about

Qualität insgesamt13%

“Ganz schlecht qualität”

Haltbarkeit11%

“Löst sich immer wieder”

Gesamt anzeigen11%

“Löst sich vom Display”

Funktionalität insgesamt9%

“Nutzen nicht erfüllt”

Gesamtgröße7%

“Passt nicht zu 100%”

Kompatibilität – insgesamt5%

“mit Kamaralinsen nicht kompatibel”

Preis-Leistungs-Verhältnis5%

“Müll, schade um das Geld”

Touch-/Tastensteuerung4%

“Touch funktioniert nur mit Druck”

Stärke3%

“Sehr empfindlich bricht sehr leicht”

Benutzerfreundlichkeit3%

“FAZIT: Unbrauchbar”

Top return reasons

Gesamtgröße61%
Kompatibilität – insgesamt14%
Funktionalität insgesamt7%
Defekt Material/Teile4%
beworben Vs Tatsächliches Produkt3%
Qualität insgesamt2%
Haftung/Klebrigkeit2%
Gesamt anzeigen2%
Produktzustand1%
Dünn1%

Common questions

Is s23 folie profitable to sell on Amazon Germany?
The niche generates €86K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (45/100).
How competitive is the s23 folie niche?
11 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in s23 folie?
Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gesamt anzeigen. The return rate is 1.1%.
When does demand for s23 folie peak?
Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the s23 folie niche?
Listings span €5.49–€19.26; the average listing price is €9.20 (sweet spot $15–$100). The average incumbent carries 28,554 reviews — the moat a new listing must climb.