Is s pen profitable to sell on Amazon Germany?

The niche generates €120K/yr across 14 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (36/100).

How competitive is the s pen niche?

7 brands and 99 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in s pen?

Top complaints mined from reviews: Kompatibilität – insgesamt, Funktionalität insgesamt, Haltbarkeit. The return rate is 3.0%.

When does demand for s pen peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the s pen niche?

Listings span €5.97–€21.97; the average listing price is €13.67 (sweet spot $15–$100). The average incumbent carries 1,237 reviews — the moat a new listing must climb.

s pen

Skip it

Soft demand (-29.0% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.67

avg listing price — sweet spot $15–$100

Review moat

Good1,236.57

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Price range

Okay€5.97–€21.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay€120K

€120K/yr · 263K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, s pen is a €120K/yr Amazon Germany market (263K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

s pen market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €82K–€109K; units × avg price
Conversion rate: 3.3%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 5.6%
Avg brand age: 31 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

SBPEN47%
Samsung38%
Kenkor4%
Peixiong3%
PCTC3%
MEKO3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top s pen search terms

s pen31K/yr -4.1%1.1% conv.
samsung s pen26K/yr -25.1%2.5% conv.
samsung tablet stift25K/yr -30.8%3.1% conv.
tablet stift samsung25K/yr -40.9%2.9% conv.
samsung pen21K/yr -26.9%2.7% conv.
spen16K/yr -21.3%0.4% conv.
samsung stift für tablet15K/yr -28.0%2.8% conv.
s pen samsung17K/yr -54.6%1.9% conv.
samsung stift13K/yr -35.3%1.3% conv.
stift für tablet samsung13K/yr -46.3%3.8% conv.

All search terms

Top s pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Schwarz)

SBPEN€9.623.9★191 rev

Samsung S Pen EJ-PT730 für Galaxy Tab S7 FE Schwarz

Samsung€21.414.4★1,091 rev

Samsung S Pen EJ-PX510 für die Galaxy Tab S10 FE-Serie Galaxy Tab S9 FE-Serie Hohe Drucksensibilität Präzise Stiftspitze schnelle Reaktionszeit Original Tablet Zubehör Gray

Samsung€21.824.4★696 rev

Samsung S Pen EJ-PP610 für das Galaxy Tab S6 Lite Gray

Samsung€21.974.5★3,255 rev

Stylus Pen für Samsung Galaxy Tab Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Lila)

SBPEN€10.873.9★191 rev

Newest

by launch date

Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Schwarz)

SBPEN€9.62191 rev

8mo ago

Stylus Pen für Samsung Galaxy Tab Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Lila)

SBPEN€10.87191 rev

8mo ago

2 in 1 Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Schwarz)

SBPEN€11.2446 rev

8mo ago

Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (Weiß)

SBPEN€10.92191 rev

8mo ago

2 in 1 Stylus Pen für Samsung Galaxy Tab A11+/A11/A9+/A8/A7 Schreibstift für Lenovo M11 M10 M9 Idea Pro Tablet Eingabestifte Android 15/14 Pencil (weiß)

SBPEN€12.5346 rev

8mo ago

What buyers say about s pen

What buyers praise and complain about, mined from review topics.

What buyers love

Kompatibilität – insgesamt14%

“Klappt wunderbar auf Handy und Switch”

Preis-Leistungs-Verhältnis12%

“Super Preis / Leistungsverhältnis”

Gesamtgröße11%

“Passt”

Qualität insgesamt10%

“Super produkt”

Benutzerfreundlichkeit10%

“Super Handling”

beworben Vs Tatsächliches Produkt9%

“Erfüllt seinen Zweck”

Griff6%

“liegt super in der Hand”

Effizienz4%

“Funktioniert perfekt”

Konnektivität – insgesamt3%

“Er verbindet sich problemlos, startet sofort und liefert flüssige Linien ohne Verzögerung”

Akkulaufzeit3%

“Sehr schön langer Akku”

What buyers complain about

Kompatibilität – insgesamt18%

“Hält leider nicht am Tablet ( Samsung Tab s9)”

Funktionalität insgesamt15%

“Funktioniert nicht”

Haltbarkeit15%

“Sehr kurze Haltbarkeit”

Qualität insgesamt9%

“Absoluter Müll”

Preis-Leistungs-Verhältnis4%

“Rund 25€ für den Müll”

Stärke3%

“Material zu schwach”

Genauigkeit insgesamt3%

“Unpräzise”

Benutzerfreundlichkeit3%

“Für den Einsatzzweck nicht zu gebrauchen”

Aufladen2%

“Handy leider entlädt er sich zu schnell.”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Leider ist die Bedienungsanleitung in so kleiner Schrift gedruckt, dass sie praktisch nicht lesbar ist”

Top return reasons

Kompatibilität – insgesamt41%

Funktionalität insgesamt28%

Konnektivität – insgesamt6%

Gesamtgröße5%

Aufladen3%

Genauigkeit insgesamt2%

Defekt Material/Teile2%

beworben Vs Tatsächliches Produkt1%

Haltbarkeit1%

Qualität insgesamt1%

Common questions

Is s pen profitable to sell on Amazon Germany?: The niche generates €120K/yr across 14 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (36/100).
How competitive is the s pen niche?: 7 brands and 99 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in s pen?: Top complaints mined from reviews: Kompatibilität – insgesamt, Funktionalität insgesamt, Haltbarkeit. The return rate is 3.0%.
When does demand for s pen peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the s pen niche?: Listings span €5.97–€21.97; the average listing price is €13.67 (sweet spot $15–$100). The average incumbent carries 1,237 reviews — the moat a new listing must climb.

s pen

s pen market data

Competition & brand share

Demand & seasonality

Top s pen search terms

Top s pen products on Amazon

Top sellers

Newest

Trending

What buyers say about s pen

What buyers love

What buyers complain about

Top return reasons

Common questions

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