Is S Pen profitable to sell on Amazon Germany?

Flapen scores S Pen 36 out of 100 on Amazon Germany, a Fail. Shoppers spend €120K a year across 14 tracked products. 3 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -29.0% in the last 90 days.

How competitive is the S Pen niche on Amazon Germany?

7 brands and 99 sellers compete in S Pen on Amazon Germany. The top 5 S Pen products take 76% of clicks, and the top 5 brands take 95%.

What do buyers complain about in S Pen?

S Pen buyers on Amazon Germany complain most about Kompatibilität – insgesamt, Funktionalität insgesamt, and Haltbarkeit. An estimated 3.0% of orders come back.

When does demand for S Pen peak?

Search demand for S Pen on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 2.9× the quietest.

What does it cost to enter the S Pen niche?

S Pen sells for €13.67 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.97 to €21.97. The average product has 1,237 reviews, the count a new listing must catch up to.

S Pen

Fail

Demand is soft, at -29.0% this quarter, so S Pen is a Fail.

Flapen Score: 36
36 / 100Ranks 1,462 of 1,823 Elektronik & Foto niches · −8 vs the category median of 44
Market size: €120K/yr263K searches / yr
90-day growth: -29.0%search demand this quarter
Competition: 76%top-5 click share · 7 brands · 99 sellers

Flapen Score

S Pen against its category

The dotted line is the Elektronik & Foto average. Past it, S Pen is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The S Pen market on Amazon at a glance

Shoppers on Amazon Germany searched for S Pen 263K times last year and spent an estimated €120K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €120K a year.

Searches, last 12 months: 263K
Growth, 90 days vs prior 90: -29.0%
Conversion, latest week: 3.3%
Market size, estimated: €120Ka year
Peak month: November2.9× the quietest month
Top search term: s pen31K searches a year

02 · Price

A sale here is worth €13.67.

Listings sell for €13.67 on average, from €5.97 to €21.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €13.67 that is €1K to €3K a year per listing.

Average price: €13.67under the $15 to $100 sweet spot
Price range: €5.97–€21.97
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #43 within Eingabestifte. It carries 1,237 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 100%
Out of stock, average day: 5.6%
Average rank: #43in Eingabestifte
Average rating: 4.19 starsAmazon Germany average 4.37 stars
Average reviews: 1,237per listing
Listings tracked: 14

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 3Amazon's first-year sales bar
Average brand age: 31 months

Products

Top S Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Brand 147%
Brand 238%
Brand 34%
Brand 43%
Brand 53%
Brand 63%
Open — no brand owns it (1 brand, 2%)

Demand

S Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top S Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

s pen31K/yr -4.1%1.1% conv.
samsung s pen26K/yr -25.1%2.5% conv.
samsung tablet stift25K/yr -30.8%3.1% conv.
tablet stift samsung25K/yr -40.9%2.9% conv.
samsung pen21K/yr -26.9%2.7% conv.
spen16K/yr -21.3%0.4% conv.
samsung stift für tablet15K/yr -28.0%2.8% conv.
s pen samsung17K/yr -54.6%1.9% conv.
samsung stift13K/yr -35.3%1.3% conv.
stift für tablet samsung13K/yr -46.3%3.8% conv.

Reviews and returns

What reviews say buyers love and hate about S Pen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Kompatibilität – insgesamt”

18%of negative reviews mention “Kompatibilität – insgesamt”

3.0%of orders come back

“Hält leider nicht am Tablet ( Samsung Tab s9)”

A buyer, on “Kompatibilität – insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common S Pen questions

Answered from the same tracked data.

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