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Rode Wireless

Fail

The top 5 brands take 100% of clicks, so Rode Wireless is a Fail.

Flapen Score
27
27 / 100
Ranks 1,747 of 1,823 Elektronik & Foto niches · −17 vs the category median of 44
Market size
€121K/yr44K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
79%top-5 click share · 2 brands · 227 sellers

Flapen Score

Rode Wireless against its category

The dotted line is the Elektronik & Foto average. Past it, Rode Wireless is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rode Wireless market on Amazon at a glance

Shoppers on Amazon Germany searched for Rode Wireless 44K times last year and spent an estimated €121K. All 2 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €121K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
2.4%
Market size, estimated
€121Ka year
Peak month
November2.1× the quietest month
Top search term
rode wireless14K searches a year

02 · Price

A sale here is worth €116.60.

Listings sell for €116.60 on average, from €39.95 to €213.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €116.60 that is €0 to €12K a year per listing.

Average price
€116.60above the $15 to $100 sweet spot
Price range
€39.95–€213.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Kamera & Foto. It carries 2,302 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#28in Kamera & Foto
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
2,302per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Rode Wireless products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

227

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 210%

Demand

Rode Wireless search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Rode Wireless search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rode wireless14K/yr
  • rode wireless go13K/yr
  • rode mikrofon wireless7K/yr
  • ansteckmikrofon rode4K/yr
  • rode ansteckmikrofon4K/yr
  • rode go2K/yr

Reviews and returns

What reviews say buyers love and hate about Rode Wireless

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Mikrofon”
3.2%of orders come back
“Gibt sicher bessere mics”
A buyer, on “Mikrofon”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rode Wireless questions

Answered from the same tracked data.