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Retro Radio

Fail

Buyers convert on only 0.7% of searches, so Retro Radio is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,823 Elektronik & Foto niches · +2 vs the category median of 44
Market size
€63K/yr237K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
38%top-5 click share · 19 brands · 97 sellers

Flapen Score

Retro Radio against its category

The dotted line is the Elektronik & Foto average. Past it, Retro Radio is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Radio market on Amazon at a glance

Shoppers on Amazon Germany searched for Retro Radio 237K times last year and spent an estimated €63K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
0.7%
Market size, estimated
€63Ka year
Peak month
December2.0× the quietest month
Top search term
retro radio91K searches a year

02 · Price

A sale here is worth €37.42.

Listings sell for €37.42 on average, from €19.76 to €105.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €37.42 that is €0 to €4K a year per listing.

Average price
€37.42inside the $15 to $100 sweet spot
Price range
€19.76–€105.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #56 within Hifi & Audio. It carries 950 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
11.8%
Average rank
#56in Hifi & Audio
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
950per listing
Listings tracked
35

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Retro Radio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

97

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

38%

Top 20: 85%

Open market

22%

  • Brand 139%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Retro Radio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Retro Radio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retro radio91K/yr
  • radio retro27K/yr
  • vintage radio23K/yr
  • nostalgie radio28K/yr
  • retro radio mit bluetooth17K/yr
  • dab radio retro11K/yr
  • radio retro vintage8K/yr
  • radio vintage8K/yr
  • retroradio7K/yr
  • altes radio4K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Radio

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Audioqualität”
15%of negative reviews mention “Audioqualität”
3.3%of orders come back
“Miserabler Sound”
A buyer, on “Audioqualität”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Retro Radio questions

Answered from the same tracked data.