Is renata 394 profitable to sell on Amazon Germany?

The niche generates €87K/yr across 18 tracked products. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the renata 394 niche?

9 brands and 43 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in renata 394?

Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Gesamtgröße. The return rate is 0.1%.

What does it cost to enter the renata 394 niche?

Listings span €2.19–€62.00; the average listing price is €11.39 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.

renata 394

Worth a look

Shows searches that convert (20.1% search→purchase), but a small market ($87K/yr) keeps it on the watch list.

Conversion

Incredible20.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Great€2.19–€62.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good675.56

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+17.9%

90-day search growth — must beat 0% to launch

Avg price

Okay€11.39

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad€87K

€87K/yr · 38K searches

According to Flapen's Amazon Germany niche tracking, renata 394 is a €87K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

renata 394 market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €91K–€114K; units × avg price
Conversion rate: 20.1%
Avg BSR: #530
Page quality: 0%
Prime: 61%
Sponsored: 72%
Out of stock: 0.9%
Avg brand age: 89 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Best Price Square49%
Renata13%
VARTA12%
LOLIWE10%
PoundMax4%
SEIZAIKEN3%
Open — no brand owns it (3 brands, 7%)

Top renata 394 search terms

renata 39412K/yr +21.7%21.3% conv.
394 uhrenbatterie7K/yr +16.9%23.0% conv.
sr936sw7K/yr +19.4%17.1% conv.
batterie 3945K/yr +35.0%18.6% conv.
batterie 394 uhrenbatterie4K/yr -8.0%25.4% conv.
sr936sw uhrenbatterie3K/yr +8.7%23.3% conv.

All search terms

Top renata 394 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 x Renata Uhrenbatterie - Swiss Made Cells Silberoxid 0% Quecksilber Knopfzellen 1.55V Renata Batterien des Langen Lebens 394 (SR936SW)

Best Price Square€3.754.7★3,192 rev

Uhrenbatterie Renata Swiss Made Renata 394 oder SR936SW oder AG9 1.5V schnelle Schiff (5 x 394 oder SR 936 SW)

Renata€6.384.5★1,446 rev

VARTA Batterien V394/SR45 Knopfzelle 1 Stück Silver Coin 1 55V kindersichere Verpackung für elektronische Kleingeräte - Uhren Autoschlüssel Fernbedienungen Waagen

VARTA€2.194.6★1,935 rev

LOLIWE Taufkleid Festkleid Spitze Mädchen Kleid Blumenmädchenkleid M22 (DE/NL/SE/PL Numerisch 86)

LOLIWE€62.004.1★9 rev

Uhrenbatterie Renata Swiss Made Renata 394 oder SR936SW oder AG9 1.5V schnelle Schiff (2 x 394 oder SR 936 SW)

Best Price Square€3.924.6★1,067 rev

Newest

by launch date

2 Stück Knopfzellen Original SEIZAIKEN 394 SR936SW 1.55 V Uhrenbatterien Akku Silberoxid 0% Quecksilber 100% Made in Japan

SEIZAIKEN€3.97139 rev

1y ago

CPANCELL LR936 Batterien LR45 AG9 Batterie 194 394 1 5 V Alkaline Knopfzelle Uhrenbatterien (10 Stück)

CPANCELL€4.37420 rev

1y ago

LOLIWE Taufkleid Festkleid Spitze Mädchen Kleid Blumenmädchenkleid M22 (DE/NL/SE/PL Numerisch 86)

LOLIWE€62.009 rev

2y ago

LOLIWE Taufkleid Festkleid Spitze Mädchen Kleid Blumenmädchenkleid M22 (DE/NL/SE/PL Numerisch 74)

LOLIWE€60.849 rev

2y ago

2 x Duracell 394/380 (2 Blister à 1 Batterie) 2 Batterien (SR936/V394/V380/SR45/SR936W/SR936WS)

Duracell€7.7959 rev

3y ago

What buyers say about renata 394

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße26%

“Passt”

Akkulaufzeit20%

“Uhr läuft wieder - Batterie top”

Qualität insgesamt17%

“Gute Qualität, alles Bestens”

beworben Vs Tatsächliches Produkt17%

“Erfüllen ihren Zweck”

Preis-Leistungs-Verhältnis13%

“Günstig”

Haltbarkeit3%

“funktionieren und halten”

Stärke2%

“Erfolgreich”

Touch-/Tastensteuerung1%

“Die Knopfzellen passen”

What buyers complain about

Akkulaufzeit30%

“Batterien sind absolut minderwertig”

Qualität insgesamt20%

“Schrott”

Gesamtgröße20%

“Einige könnten ein bisschen größer sein”

Touch-/Tastensteuerung20%

“Knopfzellen halt”

Funktionalität insgesamt10%

“Fehlende Wirkung”

Top return reasons

Gesamtgröße72%

Kompatibilität – insgesamt11%

Dünn11%

Farbe6%

Common questions

Is renata 394 profitable to sell on Amazon Germany?: The niche generates €87K/yr across 18 tracked products. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the renata 394 niche?: 9 brands and 43 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in renata 394?: Top complaints mined from reviews: Akkulaufzeit, Qualität insgesamt, Gesamtgröße. The return rate is 0.1%.
What does it cost to enter the renata 394 niche?: Listings span €2.19–€62.00; the average listing price is €11.39 (sweet spot $15–$100). The average incumbent carries 676 reviews — the moat a new listing must climb.