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Radio

Maybe

Shoppers spend an estimated $2.1M a year here. But buyers convert on only 1.2% of searches, so Radio is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 1,823 Elektronik & Foto niches · +18 vs the category median of 44
Market size
€2.1M/yr4.3M searches / yr
90-day growth
-14.0%search demand this quarter
Competition
24%top-5 click share · 46 brands · 213 sellers

Flapen Score

Radio against its category

The dotted line is the Elektronik & Foto average. Past it, Radio is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radio market on Amazon at a glance

Shoppers on Amazon Germany searched for Radio 4.3M times last year and spent an estimated €2.1M. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.2%
Market size, estimated
€2.1Ma year
Peak month
December1.8× the quietest month
Top search term
radio1.3M searches a year

02 · Price

A sale here is worth €40.57.

Listings sell for €40.57 on average, from €7.10 to €239.45. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €40.57 that is €20K to €30K a year per listing.

Average price
€40.57inside the $15 to $100 sweet spot
Price range
€7.10–€239.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
€20K–€30K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #26 within Hifi & Audio. It carries 3,158 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
87%
Out of stock, average day
6.3%
Average rank
#26in Hifi & Audio
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
3,158per listing
Listings tracked
86

04 · Newcomers

16 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
16Amazon's first-year sales bar
Average brand age
45 months

Products

Top Radio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

213

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

24%

Top 20: 60%

Open market

53%

  • Brand 122%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Radio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Radio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radio1.3M/yr
  • dab radio744K/yr
  • dab plus radio485K/yr
  • radio mit bluetooth223K/yr
  • küchenradio270K/yr
  • dab+ radio182K/yr
  • radio dab plus131K/yr
  • dab radio mit bluetooth144K/yr
  • radio klein110K/yr
  • radio batteriebetrieben152K/yr

Reviews and returns

What reviews say buyers love and hate about Radio

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Audioqualität”
13%of negative reviews mention “Audioqualität”
3.2%of orders come back
“Miserabler Sound”
A buyer, on “Audioqualität”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Radio questions

Answered from the same tracked data.