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Polaroid Film

Maybe

Shoppers spend an estimated $16.9M a year here. But the top 5 brands take 100% of clicks, so Polaroid Film is a Maybe.

Flapen Score
54
54 / 100
Top 12% of 1,823 Elektronik & Foto niches · +10 vs the category median of 44
Market size
€16.9M/yr7.0M searches / yr
90-day growth
+12.7%search demand this quarter
Competition
66%top-5 click share · 5 brands · 202 sellers

Flapen Score

Polaroid Film against its category

The dotted line is the Elektronik & Foto average. Past it, Polaroid Film is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polaroid Film market on Amazon at a glance

Shoppers on Amazon Germany searched for Polaroid Film 7.0M times last year and spent an estimated €16.9M. All 5 brands take every click. Demand peaks in Jun–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 7.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €16.9M a year.

Searches, last 12 months
7.0M
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
4.2%
Market size, estimated
€16.9Ma year
Peak month
June2.2× the quietest month
Top search term
instax mini film1.4M searches a year

02 · Price

A sale here is worth €58.16.

Listings sell for €58.16 on average, from €9.06 to €112.59. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At €58.16 that is €1.2M to €1.5M a year per listing.

Average price
€58.16inside the $15 to $100 sweet spot
Price range
€9.06–€112.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
€1.2M–€1.5M
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Kamera & Foto. It carries 39,127 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Kamera & Foto
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
39,127per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Polaroid Film products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

202

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 210%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Polaroid Film search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Polaroid Film search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instax mini film1.4M/yr
  • polaroid kameras1.1M/yr
  • sofortbildkamera896K/yr
  • instax536K/yr
  • polaroid instax mini film357K/yr
  • instax mini432K/yr
  • fujifilm258K/yr
  • polaroid film212K/yr
  • polaroid264K/yr
  • sofortbildkamera erwachsene271K/yr

Reviews and returns

What reviews say buyers love and hate about Polaroid Film

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“nur sehr teuer für so wnig Stück”
A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Polaroid Film questions

Answered from the same tracked data.