Outdoor Handy

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.0M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

1.2%

Market size, estimated

€4.0Ma year

Peak month

November1.6× the quietest month

Top search term

outdoor handy259K searches a year

Listings sell for €237.27 on average, from €31.92 to €716.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €237.27 that is €178K to €237K a year per listing.

Average price

€237.27above the $15 to $100 sweet spot

Price range

€31.92–€716.48

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

€178K–€237K

Returns

1.6%of orders · Amazon Germany median 1.1%

63% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #497 within Handys & Smartphones. It carries 149 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

78%

Out of stock, average day

14.3%

Average rank

#497in Handys & Smartphones

Average rating

4.24 starsAmazon Germany average 4.37 stars

Average reviews

149per listing

Listings tracked

32

18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

17Amazon's first-year sales bar

Average brand age

27 months