Oscar

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

-34.2%

Conversion, latest week

2.5%

Market size, estimated

€75Ka year

Peak month

March1.8× the quietest month

Top search term

oscar46K searches a year

Listings sell for €25.73 on average, from €6.83 to €221.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €25.73 that is €3K to €6K a year per listing.

Average price

€25.73inside the $15 to $100 sweet spot

Price range

€6.83–€221.88

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

€3K–€6K

Returns

4.6%of orders · Amazon Germany median 1.1%

80% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #201 within Hifi & Audio. It carries 289 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

67%

Out of stock, average day

10.3%

Average rank

#201in Hifi & Audio

Average rating

4.40 starsAmazon Germany average 4.37 stars

Average reviews

289per listing

Listings tracked

15

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months