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Objektiv

Fail

Products sell for $529.93 on average, outside the sweet spot, so Objektiv is a Fail.

Flapen Score
39
39 / 100
Ranks 1,289 of 1,823 Elektronik & Foto niches · −5 vs the category median of 44
Market size
€958K/yr646K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
22%top-5 click share · 14 brands · 204 sellers

Flapen Score

Objektiv against its category

The dotted line is the Elektronik & Foto average. Past it, Objektiv is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Objektiv market on Amazon at a glance

Shoppers on Amazon Germany searched for Objektiv 646K times last year and spent an estimated €958K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €958K a year.

Searches, last 12 months
646K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
0.3%
Market size, estimated
€958Ka year
Peak month
November2.1× the quietest month
Top search term
objektiv75K searches a year

02 · Price

A sale here is worth €529.93.

Listings sell for €529.93 on average, from €18.17 to €2368.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €529.93 that is €0 to €53K a year per listing.

Average price
€529.93above the $15 to $100 sweet spot
Price range
€18.17–€2368.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€53K
Returns
6.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #177 within Kamera & Foto. It carries 1,151 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
90%
Out of stock, average day
3.4%
Average rank
#177in Kamera & Foto
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,151per listing
Listings tracked
83

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
68 months

Products

Top Objektiv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

204

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

22%

Top 20: 60%

Open market

4%

  • Brand 153%
  • Brand 232%
  • Brand 37%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (8 brands, 4%)

Demand

Objektiv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Objektiv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • objektiv75K/yr
  • canon rf objektive69K/yr
  • canon rf62K/yr
  • kamera-objektive53K/yr
  • sony e mount objektiv51K/yr
  • canon objektiv47K/yr
  • sony objektiv40K/yr
  • e mount objektiv36K/yr
  • canon ef objektive29K/yr
  • tamron20K/yr

Reviews and returns

What reviews say buyers love and hate about Objektiv

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Linsen”
13%of negative reviews mention “Linsen”
6.8%of orders come back
“Bajonett defekt – Objektiv nicht sicher verwendbar”
A buyer, on “Linsen”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Objektiv questions

Answered from the same tracked data.