nothing
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great€1.4M€1.4M/yr · 669K searches
Avg price
Good€103.22avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,177avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Price range
Bad€29.17–€383.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nothing is a €1.4M/yr Amazon Germany market (669K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
nothing market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- €1.3M–€1.5M
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.8%
- Avg brand age
- 22 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
0%
- CMF BY NOTHING63%
- Nothing34%
- Samsung4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — -3.8% search growth over the last 90 days.Top nothing search terms
- nothing146K/yr
- cmf buds pro 2100K/yr
- cmf70K/yr
- cmf buds53K/yr
- nothing ear a38K/yr
- nothing earbuds20K/yr
- nothing kopfhörer26K/yr
- nothing buds22K/yr
- cmf buds 221K/yr
- cmf buds 2 plus31K/yr
Top nothing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CMF by Nothing Buds Pro 2 Kabellose Ohrhörer mit HiFi-Sound 50 dB Intelligente aktive Geräuschunterdrückung 6 HD-Mikrofone und Spatial-Audio-Effekt 2025 - Dunkelgrau
CMF BY NOTHING€39.774.5★2,813 rev
CMF by Nothing Buds Pro 2 Kabellose Ohrhörer mit HiFi-Sound 50 dB Intelligente aktive Geräuschunterdrückung 6 HD-Mikrofone und Spatial-Audio-Effekt 2025 - Hellgrau
CMF BY NOTHING€40.334.5★2,813 rev
Nothing Ear (a) kopfhörer kabellos Bluetooth mit ANC Bass-Enhance-Algorithmus und bis zu 42 5 Stunden Wiedergabezeit - Schwarz
Nothing€54.924.2★12,956 rev
CMF by Nothing Buds 2 Kabellose Ohrhörer mit 48 dB Hybrid ANC 55 Stunden Akkulaufzeit 11mm PMI Treiber 6 HD-Mikrofone und Spatial Audio IP55 Wasserfest Hellgrün
CMF BY NOTHING€29.434.3★1,718 rev
Nothing Ear (a) kopfhörer kabellos Bluetooth mit ANC Bass-Enhance-Algorithmus und bis zu 42 5 Stunden Wiedergabezeit - Weiß
Nothing€56.144.2★12,960 rev
Newest
by launch date
Nothing Phone (4a) Pro - 50MP Triple-Kamera bis 140x Ultra-Zoom Metall-Unibody Smartphone Langer Akku 50W Schnellladen 144Hz AMOLED Glyph Bar 8GB+128GB - Schwarz
Nothing€383.10311 rev
Nothing Phone (4a) - 50 MP Triple-Kamera bis 70x Ultra-Zoom Transparentes Smartphone Langer Akku 50W Schnellladen 120Hz AMOLED Glyph Bar 8GB+256GB - Schwarz
Nothing€322.74309 rev
Nothing Headphone (a) Kabellose Over-Ear Kopfhörer mit ANC bis zu 135h Akkulaufzeit Hi-Res LDAC Anpassbare taktile Steuerung Weiß
Nothing€128.90199 rev
CMF Headphone Pro - Over-Ear Bluetooth Kopfhörer Bis zu 100h Akku Hi-Res mit LDAC Räumlicher Klang mit aktivem Noise-Cancelling Dunkelgrau
CMF BY NOTHING€61.981,573 rev
CMF Phone 2 Pro 128GB 5G Smartphone mit 50MP Kamera und 20x Zoom 6 77 FHD+ AMOLED Display mit 120Hz 5000mAh Akku Nothing OS 3.2 Hellgrün
CMF BY NOTHING€188.851,202 rev
Trending
90-day click momentumNothing Phone (4a) Pro - 50MP Triple-Kamera bis 140x Ultra-Zoom Metall-Unibody Smartphone Langer Akku 50W Schnellladen 144Hz AMOLED Glyph Bar 8GB+128GB - Schwarz
Nothing€383.104.7★
Nothing Headphone (a) Kabellose Over-Ear Kopfhörer mit ANC bis zu 135h Akkulaufzeit Hi-Res LDAC Anpassbare taktile Steuerung Weiß
Nothing€128.904.6★
Nothing Phone (4a) - 50 MP Triple-Kamera bis 70x Ultra-Zoom Transparentes Smartphone Langer Akku 50W Schnellladen 120Hz AMOLED Glyph Bar 8GB+256GB - Schwarz
Nothing€322.744.7★
Nothing Ear kopfhörer kabellos Bluetooth mit Hi-Res-Audio Aktive Geräuschunterdrückung Fortgeschrittener Equalizer und bis zu 40 5 Stunden Wiedergabezeit - Schwarz
Nothing€73.994.2★
CMF Phone 2 Pro 128GB 5G Smartphone mit 50MP Kamera und 20x Zoom 6 77 FHD+ AMOLED Display mit 120Hz 5000mAh Akku Nothing OS 3.2 Hellgrün
CMF BY NOTHING€188.854.4★
What buyers say about nothing
What buyers praise and complain about, mined from review topics.What buyers love
“Sound is super”
“Bestes Preis-Leistungsverhältnis”
“Top Ware”
“bestes Noise-Cancelling aller Zeiten”
“Great Bass”
“super Akku”
“Einzig das design ist ganz nice”
“einfache Bedienung via Touch-Steuerung machen den Alltag leichter.”
“Die App ist leicht zu bedienen, sieht super aus und bietet viele Einstellungen”
“Polster sind angenehm”
What buyers complain about
“Ohrhörer fällt aus”
“aber was da an Klang rauskommt ist unfassbar”
“Noise”
“Die "Gebraucht: Wie Neu"-Produkte haben anscheinend null Qualitätskontrolle.”
“- Noise Cancelling ist schlechter als von den in ear Kopfhörern von Nothing”
“Dauer verbindungs Probleme”
“Ist gibt welche für 20€ die ungelogen 10mal besser sind”
“Brutal geiler bass”
“Leider hält der Akku inzwischen nur noch etwa 45 Minuten”
“Nach nur 4 Monaten defekt, lassen sich nicht mehr laden”
Top return reasons
Common questions
- Is nothing profitable to sell on Amazon Germany?
- The niche generates €1.4M/yr across 22 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the nothing niche?
- 3 brands and 48 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nothing?
- Top complaints mined from reviews: Haltbarkeit, Audioqualität, Geräuschpegel. The return rate is 5.3% — above our launch gate.
- What does it cost to enter the nothing niche?
- Listings span €29.17–€383.10; the average listing price is €103.22 (sweet spot $15–$100). The average incumbent carries 4,177 reviews — the moat a new listing must climb.