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Nixplay

Fail

Shoppers spend an estimated $29K a year here, so Nixplay is a Fail.

Flapen Score
33
33 / 100
Ranks 1,596 of 1,823 Elektronik & Foto niches · −11 vs the category median of 44
Market size
€29K/yr8K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
86%top-5 click share · 9 brands · 14 sellers

Flapen Score

Nixplay against its category

The dotted line is the Elektronik & Foto average. Past it, Nixplay is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nixplay market on Amazon at a glance

Shoppers on Amazon Germany searched for Nixplay 8K times last year and spent an estimated €29K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
3.6%
Market size, estimated
€29Ka year
Peak month
December7.1× the quietest month
Top search term
nixplay digitaler bilderrahmen4K searches a year

02 · Price

A sale here is worth €95.83.

Listings sell for €95.83 on average, from €50.30 to €138.69. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At €95.83 that is €0 to €10K a year per listing.

Average price
€95.83inside the $15 to $100 sweet spot
Price range
€50.30–€138.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #53 within Kamera & Foto. It carries 3,488 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
27.6%
Average rank
#53in Kamera & Foto
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
3,488per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Nixplay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

14%

  • Brand 141%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 14%)

Demand

Nixplay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Reviews and returns

What reviews say buyers love and hate about Nixplay

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Benutzerfreundlichkeit”
18%of negative reviews mention “Haltbarkeit”
2.8%of orders come back
“Sehr schnell defekt”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nixplay questions

Answered from the same tracked data.