Nikon
FailProducts sell for $575.48 on average, outside the sweet spot, so Nikon is a Fail.
- Flapen Score
- 45 / 100Top 42% of 1,823 Elektronik & Foto niches · +1 vs the category median of 4445
- Market size
- €2.2M/yr1.6M searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 37%top-5 click share · 10 brands · 260 sellers
Flapen Score
Nikon against its category
The dotted line is the Elektronik & Foto average. Past it, Nikon is stronger. Inside it, weaker.
Market
The Nikon market on Amazon at a glance
Shoppers on Amazon Germany searched for Nikon 1.6M times last year and spent an estimated €2.2M. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.2M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €2.2Ma year
- Peak month
- November5.5× the quietest month
- Top search term
- canon233K searches a year
02 · Price
A sale here is worth €575.48.
Listings sell for €575.48 on average, from €73.69 to €3211.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €575.48 that is €58K to €144K a year per listing.
- Average price
- €575.48above the $15 to $100 sweet spot
- Price range
- €73.69–€3211.89
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €58K–€144K
- Returns
- 5.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #79 within Kamera & Foto. It carries 430 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 81%
- Out of stock, average day
- 0.5%
- Average rank
- #79in Kamera & Foto
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 430per listing
- Listings tracked
- 52
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Nikon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
10 rising
Sellers
260
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
37%
Top 20: 71%
Open market
6%
- Brand 153%
- Brand 223%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (4 brands, 6%)
Demand
Nikon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Nikon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- canon233K/yr
- canon kamera218K/yr
- spiegelreflexkamera180K/yr
- nikon161K/yr
- panasonic lumix90K/yr
- systemkamera104K/yr
- lumix75K/yr
- spiegelreflexkamera digital77K/yr
- canon camera46K/yr
- canon eos65K/yr
Reviews and returns
What reviews say buyers love and hate about Nikon
We read the reviews and the return reasons for every product selling here.
“Bilder sind unscharf”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nikon questions
Answered from the same tracked data.









