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Nikon

Fail

Products sell for $575.48 on average, outside the sweet spot, so Nikon is a Fail.

Flapen Score
45
45 / 100
Top 42% of 1,823 Elektronik & Foto niches · +1 vs the category median of 44
Market size
€2.2M/yr1.6M searches / yr
90-day growth
-1.0%search demand this quarter
Competition
37%top-5 click share · 10 brands · 260 sellers

Flapen Score

Nikon against its category

The dotted line is the Elektronik & Foto average. Past it, Nikon is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nikon market on Amazon at a glance

Shoppers on Amazon Germany searched for Nikon 1.6M times last year and spent an estimated €2.2M. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
0.2%
Market size, estimated
€2.2Ma year
Peak month
November5.5× the quietest month
Top search term
canon233K searches a year

02 · Price

A sale here is worth €575.48.

Listings sell for €575.48 on average, from €73.69 to €3211.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €575.48 that is €58K to €144K a year per listing.

Average price
€575.48above the $15 to $100 sweet spot
Price range
€73.69–€3211.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€58K–€144K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #79 within Kamera & Foto. It carries 430 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
81%
Out of stock, average day
0.5%
Average rank
#79in Kamera & Foto
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
430per listing
Listings tracked
52

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Nikon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

10 rising

Sellers

260

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

37%

Top 20: 71%

Open market

6%

  • Brand 153%
  • Brand 223%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Nikon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Nikon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canon233K/yr
  • canon kamera218K/yr
  • spiegelreflexkamera180K/yr
  • nikon161K/yr
  • panasonic lumix90K/yr
  • systemkamera104K/yr
  • lumix75K/yr
  • spiegelreflexkamera digital77K/yr
  • canon camera46K/yr
  • canon eos65K/yr

Reviews and returns

What reviews say buyers love and hate about Nikon

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Bild/Bildklarheit”
14%of negative reviews mention “Bild/Bildklarheit”
5.1%of orders come back
“Bilder sind unscharf”
A buyer, on “Bild/Bildklarheit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nikon questions

Answered from the same tracked data.