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Nicobuster

Fail

The top 5 brands take 99% of clicks, so Nicobuster is a Fail.

Flapen Score
48
48 / 100
Top 30% of 1,823 Elektronik & Foto niches · +4 vs the category median of 44
Market size
€145K/yr37K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
80%top-5 click share · 6 brands · 13 sellers

Flapen Score

Nicobuster against its category

The dotted line is the Elektronik & Foto average. Past it, Nicobuster is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nicobuster market on Amazon at a glance

Shoppers on Amazon Germany searched for Nicobuster 37K times last year and spent an estimated €145K. The top 5 brands take 99% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €145K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
18.1%
Market size, estimated
€145Ka year
Peak month
August1.4× the quietest month
Top search term
nicobuster26K searches a year

02 · Price

A sale here is worth €21.88.

Listings sell for €21.88 on average, from €7.65 to €71.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €21.88 that is €5K to €11K a year per listing.

Average price
€21.88inside the $15 to $100 sweet spot
Price range
€7.65–€71.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€5K–€11K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #269 within Elektronische Zigaretten, Shishas & Zubehör. It carries 2,941 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
62%
Out of stock, average day
10.9%
Average rank
#269in Elektronische Zigaretten, Shishas & Zubehör
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
2,941per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Nicobuster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

13

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 219%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Nicobuster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Nicobuster

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
43%of negative reviews mention “Filterung”
0.3%of orders come back
“Defekte Filter”
A buyer, on “Filterung”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nicobuster questions

Answered from the same tracked data.