Is Netzkabel profitable to sell on Amazon Germany?

Flapen scores Netzkabel 31 out of 100 on Amazon Germany, a Fail. Shoppers spend €109K a year across 11 tracked products. Search demand grew -23.2% in the last 90 days.

How competitive is the Netzkabel niche on Amazon Germany?

8 brands and 33 sellers compete in Netzkabel on Amazon Germany. The top 5 Netzkabel products take 85% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Netzkabel?

Netzkabel buyers on Amazon Germany complain most about Buchse/Anschluss/Stecker, Gesamtgröße, and beworben Vs Tatsächliches Produkt. An estimated 0.9% of orders come back.

When does demand for Netzkabel peak?

Search demand for Netzkabel on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Netzkabel niche?

Netzkabel sells for €5.73 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.65 to €10.56. The average product has 5,044 reviews, the count a new listing must catch up to.

Netzkabel

Fail

Prices span $1.65–$10.56, mostly outside the sweet spot, so Netzkabel is a Fail.

Flapen Score: 31
31 / 100Ranks 1,662 of 1,823 Elektronik & Foto niches · −13 vs the category median of 44
Market size: €109K/yr232K searches / yr
90-day growth: -23.2%search demand this quarter
Competition: 85%top-5 click share · 8 brands · 33 sellers

Flapen Score

Netzkabel against its category

The dotted line is the Elektronik & Foto average. Past it, Netzkabel is stronger. Inside it, weaker.

31Fail

This niche Category average

See the method

Market

The Netzkabel market on Amazon at a glance

Shoppers on Amazon Germany searched for Netzkabel 232K times last year and spent an estimated €109K. The top 5 brands take 93% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €109K a year.

Searches, last 12 months: 232K
Growth, 90 days vs prior 90: -23.2%
Conversion, latest week: 8.2%
Market size, estimated: €109Ka year
Peak month: December1.5× the quietest month
Top search term: netzkabel53K searches a year

02 · Price

A sale here is worth €5.73.

Listings sell for €5.73 on average, from €1.65 to €10.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €5.73 that is €4K to €6K a year per listing.

Average price: €5.73under the $15 to $100 sweet spot
Price range: €1.65–€10.56
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: €4K–€6K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #56 within Hifi & Audio. It carries 5,044 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 5.0%
Average rank: #56in Hifi & Audio
Average rating: 4.74 starsAmazon Germany average 4.37 stars
Average reviews: 5,044per listing
Listings tracked: 11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Netzkabel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Brand 158%
Brand 217%
Brand 311%
Brand 45%
Brand 53%
Brand 62%
Open — no brand owns it (2 brands, 5%)

Demand

Netzkabel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Netzkabel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

netzkabel53K/yr -22.4%3.9% conv.
netzkabel 2 polig33K/yr -26.7%6.7% conv.
stromkabel 2 polig40K/yr -45.5%5.7% conv.
c7 kabel21K/yr -10.7%5.6% conv.
power cable12K/yr -13.0%1.9% conv.
netzkabel c78K/yr -28.2%5.3% conv.
netzstecker 2 polig6K/yr -11.6%2.9% conv.
stromkabel fernseher6K/yr -11.3%5.8% conv.
netzteil kabel8K/yr -31.5%3.6% conv.
gerätestecker6K/yr -9.7%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Netzkabel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “beworben Vs Tatsächliches Produkt”

40%of negative reviews mention “Buchse/Anschluss/Stecker”

0.9%of orders come back

“Stecker kam kaputt an”

A buyer, on “Buchse/Anschluss/Stecker”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Netzkabel questions

Answered from the same tracked data.

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