Is Nachtsichtgerät profitable to sell on Amazon Germany?

Flapen scores Nachtsichtgerät 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €508K a year across 14 tracked products. 4 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -16.9% in the last 90 days.

How competitive is the Nachtsichtgerät niche on Amazon Germany?

12 brands and 15 sellers compete in Nachtsichtgerät on Amazon Germany. The top 5 Nachtsichtgerät products take 68% of clicks, and the top 5 brands take 74%.

What do buyers complain about in Nachtsichtgerät?

Nachtsichtgerät buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and beworben Vs Tatsächliches Produkt. An estimated 7.0% of orders come back, which is high.

When does demand for Nachtsichtgerät peak?

Search demand for Nachtsichtgerät on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Nachtsichtgerät niche?

Nachtsichtgerät sells for €103.78 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €43.12 to €356.68. The average product has 156 reviews, the count a new listing must catch up to.

Nachtsichtgerät

Fail

Buyers convert on only 0.8% of searches, so Nachtsichtgerät is a Fail.

Filters Low Review Barrier High Returns High Price

Flapen Score: 42
42 / 100Ranks 1,009 of 1,823 Elektronik & Foto niches · −2 vs the category median of 44
Market size: €508K/yr628K searches / yr
90-day growth: -16.9%search demand this quarter
Competition: 68%top-5 click share · 12 brands · 15 sellers

Flapen Score

Nachtsichtgerät against its category

The dotted line is the Elektronik & Foto average. Past it, Nachtsichtgerät is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Nachtsichtgerät market on Amazon at a glance

Shoppers on Amazon Germany searched for Nachtsichtgerät 628K times last year and spent an estimated €508K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €508K a year.

Searches, last 12 months: 628K
Growth, 90 days vs prior 90: -16.9%
Conversion, latest week: 0.8%
Market size, estimated: €508Ka year
Peak month: December2.2× the quietest month
Top search term: nachtsichtgerät406K searches a year

02 · Price

A sale here is worth €103.78.

Listings sell for €103.78 on average, from €43.12 to €356.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €103.78 that is €0 to €10K a year per listing.

Average price: €103.78above the $15 to $100 sweet spot
Price range: €43.12–€356.68
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€10K
Returns: 7.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #18 within Kamera & Foto. It carries 156 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 93%
Out of stock, average day: 19.3%
Average rank: #18in Kamera & Foto
Average rating: 4.09 starsAmazon Germany average 4.37 stars
Average reviews: 156per listing
Listings tracked: 14

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 4Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Nachtsichtgerät products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

Brand 138%
Brand 213%
Brand 310%
Brand 47%
Brand 56%
Brand 66%

Demand

Nachtsichtgerät search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Nachtsichtgerät search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nachtsichtgerät406K/yr -16.3%0.7% conv.
nachtsichtgeräte31K/yr -4.4%0.3% conv.
nachtsichtgerät militär33K/yr -23.6%0.3% conv.
nachtsichtgerät jagd31K/yr -26.8%0.6% conv.
night vision24K/yr -21.6%0.1% conv.
nachtsicht18K/yr -3.7%0.2% conv.
night vision goggles16K/yr -18.8%0.1% conv.
wärmebild fernglas10K/yr +27.3%0.1% conv.
restlichtverstärker10K/yr -15.8%0.3% conv.
nachtsichtgerät mit wärmebild10K/yr -33.7%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Nachtsichtgerät

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Preis-Leistungs-Verhältnis”

17%of negative reviews mention “Preis-Leistungs-Verhältnis”

7.0%of orders come back

“Teures Kindeespielzeug”

A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Nachtsichtgerät questions

Answered from the same tracked data.

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