- Flapen Score
- 44 / 100Ranks 838 of 1,823 Elektronik & Foto niches · on the category median44
- Market size
- €1.2M/yr1.1M searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 43%top-5 click share · 2 brands · 46 sellers
Flapen Score
Moto against its category
The dotted line is the Elektronik & Foto average. Past it, Moto is stronger. Inside it, weaker.
Market
The Moto market on Amazon at a glance
Shoppers on Amazon Germany searched for Moto 1.1M times last year and spent an estimated €1.2M. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €1.2Ma year
- Top search term
- motorola495K searches a year
02 · Price
A sale here is worth €211.09.
Listings sell for €211.09 on average, from €7.01 to €694.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €211.09 that is €21K to €53K a year per listing.
- Average price
- €211.09above the $15 to $100 sweet spot
- Price range
- €7.01–€694.75
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €21K–€53K
- Returns
- 2.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #128 within Handys & Smartphones. It carries 577 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #128in Handys & Smartphones
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 577per listing
- Listings tracked
- 34
04 · Newcomers
18 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Moto products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
0%
- Brand 198%
- Brand 22%
Demand
Moto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9× · 9 of 12 months tracked
Search terms
Top Moto search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- motorola495K/yr
- moto138K/yr
- motorola smartphone119K/yr
- motorola handy47K/yr
- smartphone motorola34K/yr
- handy motorola24K/yr
- motorola g5623K/yr
- moto g20K/yr
- motorola handy ohne vertrag14K/yr
- moto g5617K/yr
Reviews and returns
What reviews say buyers love and hate about Moto
We read the reviews and the return reasons for every product selling here.
“Software Trouble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moto questions
Answered from the same tracked data.









