Is moto profitable to sell on Amazon Germany?

The niche generates €1.2M/yr across 34 tracked products. 18 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).

How competitive is the moto niche?

2 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in moto?

Top complaints mined from reviews: Software/Anwendung, Aufladen, Qualität insgesamt. The return rate is 2.6%.

What does it cost to enter the moto niche?

Listings span €7.01–€694.75; the average listing price is €211.09 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.

moto

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great€1.2M

€1.2M/yr · 1.1M searches

Review moat

Good576.85

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€211.09

avg listing price — sweet spot $15–$100

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Price range

Bad€7.01–€694.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, moto is a €1.2M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

moto market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €1.3M–€1.7M; units × avg price
Conversion rate: 0.5%
Avg BSR: #128
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 2.3%
Avg brand age: 31 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

Motorola98%
COCASES2%

Demand

Weekly Amazon search volume, last 40 weeks — -6.8% search growth over the last 90 days.

Open Trend

Top moto search terms

motorola495K/yr -7.7%0.4% conv.
moto138K/yr -2.9%0.0% conv.
motorola smartphone119K/yr -5.1%0.4% conv.
motorola handy47K/yr -0.3%0.5% conv.
smartphone motorola34K/yr +3.1%0.4% conv.
handy motorola24K/yr +19.3%0.8% conv.
motorola g5623K/yr -26.2%1.4% conv.
moto g20K/yr -3.5%0.8% conv.
motorola handy ohne vertrag14K/yr +10.8%0.5% conv.
moto g5617K/yr -30.9%1.9% conv.

All search terms

Top moto products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Motorola Moto g86 5G Smartphone (6 67-Super-HD-Display 50-MP-Kamera mit Moto-AI 8/256 GB 5100 mAh Android 15) Pantone Spellbound inkl. Schutzcover

Motorola€166.824.6★392 rev

Motorola Moto g56 5G Smartphone (6 72-FHD+-Display 50-MP-Kamera mit Moto-AI 8/256 GB 5100 mAh Android 15) Pantone Black Oyster inkl. Schutzcover

Motorola€143.964.5★296 rev

Motorola Edge 70 Smartphone (Robustes 6 67-pOLED-Display mit Gorilla Glass 7i 50-MP-Kamera 12-512 GB Wasser- und hitzebeständig 68W-TurboPower-Aufladen) Pantone Gadget Gray inkl. Magnetcover

Motorola€360.514.2★83 rev

Motorola Moto g77 5G Smartphone (6 78-Super-HD-Display mit Corning Gorilla Glas 7i Sturz- und Kratzschutz 108-MP-Kamera 8/256GB 5100 mAh Android 16) Pantone Black Olive

Motorola€195.904.4★34 rev

Motorola Edge 60 neo Smartphone (Robustes 6 36-Super-HD+-Display Dank Corning Gorilla Glass 7i 50-MP-Kamera 12/256 GB 5000 mAh 68W-TurboPower-Aufladen) Pantone Grisaille

Motorola€225.194.5★631 rev

Newest

by launch date

Motorola Edge 60 neo Smartphone (Robustes 6 36-Super-HD+-Display Dank Corning Gorilla Glass 7i 50-MP-Kamera 12/256 GB 5000 mAh 68W-TurboPower-Aufladen) Pantone Grisaille

Motorola€225.19631 rev

3mo ago

Motorola Edge 70 Fusion Smartphone (Robustes 6 78-Super-HD+-Display mit Corning Gorilla Glass 7i 50-MP-Kamera 8/256 GB 5100 mAh 68W-TurboPower-Aufladen) Pantone Orient Blue

Motorola€275.588 rev

4mo ago

Motorola Moto g77 5G Smartphone (6 78-Super-HD-Display mit Corning Gorilla Glas 7i Sturz- und Kratzschutz 108-MP-Kamera 8/256GB 5100 mAh Android 16) Pantone Black Olive

Motorola€195.9034 rev

5mo ago

Motorola Moto g67 5G Smartphone (6 78-Super-HD-Display mit Corning Gorilla Glas 7i Sturz- und Kratzschutz 50-MP-Kamera 4/128 GB 5100 mAh Android 16) Pantone Arctic Seal

Motorola€136.2034 rev

5mo ago

Motorola Signature Smartphone (6 78-Super-HD+-Display Corning Gorilla Glass Victus2 4X 50-MP-Kameras 16/512GB 5100mAh 90W-TurboPower + 50W kabelloses Aufladen) Pantone Carbon inkl. Cover

Motorola€673.6039 rev

6mo ago

What buyers say about moto

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis31%

“Excellentes Preis - Leistungsverhältnis”

Akkulaufzeit8%

“Das Handy läuft sehr flüssig”

Benutzerfreundlichkeit7%

“Handy”

Qualität insgesamt6%

“Schönes Handy, gute Qualität, leichte Bedienung nach Einrichtung, super Preis, bin voll zufrieden”

Kameraqualität5%

“Ein großes Highlight für sie ist die Kamera: Die Fotoqualität ist überraschend gut”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Gesamtgröße2%

“Passt”

Gesamt anzeigen2%

“Alles in Allem ein solides Smartphone mit sehr gutem Display, guter Kamera, ausreichend schneller Prozessor ( außer für Hardcore Gamer)”

Montage/Installation2%

“Installation ging super einfach”

Speicherkapazität2%

“Super Handy mit Riesenspeicher, funktioniert einwandfrei”

What buyers complain about

Software/Anwendung9%

“Software Trouble”

Aufladen7%

“Negativ: Sehr lange Ladezeit”

Qualität insgesamt7%

“Dafür sind diese günstigen Modelle nicht ausgelegt”

Konnektivität – insgesamt6%

“Wlan Call ungenügend”

Preis-Leistungs-Verhältnis5%

“Leider haben Sie den Preis um 100 Euro übernacht erhöht”

Akkulaufzeit5%

“Der Akku hält bei beiden bei mäßiger Nutzung zwei Tage”

beworben Vs Tatsächliches Produkt5%

“Schade, Werbung beschreibt es anders”

Funktionalität insgesamt3%

“Taugt überhaupt nichts”

Rechnenleistung2%

“.der geringe RAM-Speicher”

Montage/Installation2%

“startschwierigkeiten”

Top return reasons

Funktionalität insgesamt10%

Gesamtgröße8%

Software/Anwendung7%

Gesamt anzeigen6%

Kompatibilität – insgesamt5%

Kameraqualität5%

Farbe5%

Aufladen5%

Rechnenleistung4%

Konnektivität – insgesamt3%

Common questions

Is moto profitable to sell on Amazon Germany?: The niche generates €1.2M/yr across 34 tracked products. 18 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).
How competitive is the moto niche?: 2 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in moto?: Top complaints mined from reviews: Software/Anwendung, Aufladen, Qualität insgesamt. The return rate is 2.6%.
What does it cost to enter the moto niche?: Listings span €7.01–€694.75; the average listing price is €211.09 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.