molton
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible€28.48avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Good€5.38–€141.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,539.87avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad€31K€31K/yr · 55K searches
According to Flapen's Amazon Germany niche tracking, molton is a €31K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
molton market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- €57K–€71K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #516
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 91%
- Out of stock
- 8.0%
- Avg brand age
- 65 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
21
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
19%
- TOLKO24%
- Stoffkontor18%
- MoltonMarkt13%
- Amazinggirl12%
- ggm10%
- Wavetex5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top molton search terms
- molton30K/yr
- bühnenmolton12K/yr
- molton schwarz7K/yr
- molton stoff6K/yr
Top molton products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOLKO Dekomolton Stoff schwarz B1 schwer entflammbar | 300cm breit | Vorhänge Hintergrund Fotostudio Messe Theater Bühne Konzert | Moltonstoffe Meterware Baumwollstoffe zum Nähen und Dekorieren
TOLKO€13.674.3★212 rev
STOFFKONTOR Bühnen Molton Stoff B1 schwer entflammbar - 300 cm Meterware schwarz - für Wandverkleidungen Eventbereich Vorhänge Messebau Dekorationen jeder Art
Stoffkontor€14.594.5★776 rev
Bühnen Molton Stoff B1 schwer entflammbar 300g/m Meterware in 3m Breite zweiseitig gerauht schwarz
ggm€13.534.7★9 rev
Stoff Meterware Baumwollstoff 5 M x 160 cm - Stoffe zum nähen aus reine baumwolle fabric futterstoff dekostoff für patchwork canvas und sewing nähstoff Oeko-Tex 2. Schwarz
Amazinggirl€25.554.4★7,149 rev
Wavetex Bühnenmolton Stoff Meterware schwarz 100% Baumwolle 300 cm breit Gewicht 300 g/m2 schwer entflammbar blickdicht schallabsorbierend
Wavetex€14.054.5★14 rev
Newest
by launch date
DreamRoots Baumwollstoff Meterware 2Mx160cm 145 g/m - Stoffe zum Nähen Meterware - Polsterstoff - Leinwand Segeltuch Stoff - Gardinenstoff - Molton Schwarz
DreamRoots€13.96254 rev
Molton Stoff weiß | OEKO-Tex Standard 100 | Meterware ab 1m | 150cm breit | Kochfest Kochwäsche geeignet
Die Stofftante€5.382 rev
B1 Dekomolton Meterware Molton-Vorhang aus Baumwolle zu Dekorationszwecken oder zum Verbergen von Gegenständen 3 m 160 g/m2 Schwarz
MoltonMarkt€49.265 rev
Bühnen Molton Stoff B1 schwer entflammbar 300g/m Meterware in 3m Breite zweiseitig gerauht schwarz
ggm€13.539 rev
Dreamzie Premium Molton Matratzenschoner 90 x 200 cm Matratzenschoner aus 100% Baumwolle Oeko-Tex Zertifiziert Matratzenschutz 90x200 cm atmungsaktiv geräuschlos & saugfähig
Dreamzie€12.09863 rev
Trending
90-day click momentum
B1 Bühnenmolton konfektioniert Molton-Vorhang Greenline blickdichter Verdunkelungsvorhang mit 16er Ösen ideal für Film Foto Theater & Event 3 x 3 m 320g/m2 Schwarz
MoltonMarkt€104.074.9★
DreamRoots Baumwollstoff Meterware 2Mx160cm 145 g/m - Stoffe zum Nähen Meterware - Polsterstoff - Leinwand Segeltuch Stoff - Gardinenstoff - Molton Schwarz
DreamRoots€13.964.4★
Bühnen Molton Stoff B1 schwer entflammbar 300g/m Meterware in 3m Breite zweiseitig gerauht schwarz
ggm€13.534.7★
Molton Stoff weiß | OEKO-Tex Standard 100 | Meterware ab 1m | 150cm breit | Kochfest Kochwäsche geeignet
Die Stofftante€5.385.0★
TOLKO Bühnen Molton Stoff schwarz B1 schwer entflammbar 300cm breit | Vorhänge Hintergrund Fotostudio Messe Theater Kino 2mm dick Moltonstoffe Bühnenmolton Meterware Baumwollstoffe zum Dekorieren
TOLKO€14.434.3★
What buyers say about molton
What buyers praise and complain about, mined from review topics.What buyers love
“sonst Qualität super”
“Passt perfekt”
“Tut was es soll”
“Preisleistung ok”
“Ganz guter Stoff”
“Gute Qualität ganz weich genau für Babys”
“Top perfekt hält dicht”
“Für mich eine praktische”
“Farbe”
“Matratzen schoner”
What buyers complain about
“Absoluter Müll”
“Stinkt nach Chemie”
“schade um das Geld”
“Das Material ist sehr dünn”
“Zu teuer und zu dünnes Material”
“Undicht”
“es rutscht”
“Knistert”
“Funktioniert nicht”
“Sehr harte Auflage”
Top return reasons
Common questions
- Is molton profitable to sell on Amazon Germany?
- The niche generates €31K/yr across 23 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the molton niche?
- 15 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in molton?
- Top complaints mined from reviews: Qualität insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 1.1%.
- When does demand for molton peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the molton niche?
- Listings span €5.38–€141.95; the average listing price is €28.48 (sweet spot $15–$100). The average incumbent carries 2,540 reviews — the moat a new listing must climb.