menthol liquid
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great431.93avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.36–€41.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good€12.61avg listing price — sweet spot $15–$100
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Market size
Bad€32K€32K/yr · 25K searches
According to Flapen's Amazon Germany niche tracking, menthol liquid is a €32K/yr Amazon Germany market (25K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
menthol liquid market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- €32K–€38K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 50%
- Out of stock
- 5.1%
- Avg brand age
- 51 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
21
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
24%
- Hipzz21%
- VanAnderen16%
- AV AVIShI14%
- Aromhuset9%
- Belissia8%
- Soskakiist8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top menthol liquid search terms
- menthol karten für zigaretten7K/yr
- aromakarten für zigaretten5K/yr
- menthol aroma e zigarette3K/yr
- menthol liquid mit nikotin3K/yr
- menthol aroma2K/yr
- menthol liquid2K/yr
- liquid menthol1K/yr
- liquid ohne nikotin menthol381/yr
- menthol karte für zigaretten58/yr
- hipzz menthol aromakarte15/yr
Top menthol liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hipzz Menthol Aroma Karte 3 Schachteln mit 20-Stück
Hipzz€12.344.6★1,718 rev
100 ml VanAnderen Liquid für Aroma-Verdampfer und Diffusoren Menthol
VanAnderen€14.884.4★119 rev
Menthol Konzentrat 30 ml | Super Aroma für die Lebensmittelindustrie und Enthusiasten | Lebensmittelaroma | Backaroma | Aromatropfen | Geschmackstropfen | zum Kochen Backen & Mixen
Aromhuset€12.364.4★149 rev
Hipzz Ice Aromakarte 20 Stück (1x 20er-Pack)
Soskakiist€5.364.7★197 rev
Belissia Shake and Make - Geschmack Menthol - Hochdosiertes Lebensmittel Aroma 10ml mit praktischer Schüttelflasche zum mischen. Für Lebensmittel Kochen Backen Hobby Raumerfrischung uvm.
Belissia€9.333.9★916 rev
Newest
by launch date
VINSTEIN Mint Lebensmittelaroma 30 ml hochkonzentrierte Aroma für Backen Getränke & Eis vielseitiges flavour drops für DIY zuckerfrei vegan Minze (Mint(Minze))
Vinstein€9.3660 rev
FURUN Pfefferminz-Eis Aromakonzentrat 20ml Hochdosiertes Lebensmittelaroma
FURUN€7.9192 rev
Liquid Menthol Aroma Konzentrat - Vegan - Sasami - 10ml
Sasami€7.9721 rev
Liquid Menthol Aroma Konzentrat - Vegan - Sasami - 100ml
Sasami€41.910 rev
Cooling Agent WS-23 - Koolada Aroma Konzentrat - Vegan - Sasami - 10ml
Sasami€7.8080 rev
Trending
90-day click momentumVINSTEIN Mint Lebensmittelaroma 30 ml hochkonzentrierte Aroma für Backen Getränke & Eis vielseitiges flavour drops für DIY zuckerfrei vegan Minze (Mint(Minze))
Vinstein€9.363.8★
Liquid Menthol Aroma Konzentrat - Vegan - Sasami - 100ml
Sasami€41.910.0★
Hipzz Aromakarten/Aroma Cards + All u need Keyring (Mix 40)
All u need€12.484.1★
FURUN Pfefferminz-Eis Aromakonzentrat 20ml Hochdosiertes Lebensmittelaroma
FURUN€7.914.0★
100 ml VanAnderen Liquid für Aroma-Verdampfer und Diffusoren in Chubbyflasche Minze
VanAnderen€16.034.4★
What buyers say about menthol liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Aroma”
“Super Produkt”
“Super geschmack”
“Super Preis Leistung”
“Einwandfrei”
“Schmeckt gut und angenehm”
“Für alle die Menthol mögen”
“Erfüllt absolut seine Bestimmung”
“Passt”
“das Ganze ohne großen Aufwand oder Zucker.”
What buyers complain about
“schmeckt nicht so gut”
“Geschmacksintensiv”
“deutlich zu teuer”
“hatten keinen Geruch bzw. Geschmack mehr!!”
“1stunde wirken lassen”
“Geht nicht”
“Weniger minzig”
“sehr schlecht”
“es lag ölig auf der Oberfläche,”
“Geschmack einfach nur scharf”
Top return reasons
Common questions
- Is menthol liquid profitable to sell on Amazon Germany?
- The niche generates €32K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the menthol liquid niche?
- 15 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in menthol liquid?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for menthol liquid peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the menthol liquid niche?
- Listings span €5.36–€41.91; the average listing price is €12.61 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.