Is Mediaplayer profitable to sell on Amazon Germany?

Flapen scores Mediaplayer 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €102K a year across 21 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -21.7% in the last 90 days.

How competitive is the Mediaplayer niche on Amazon Germany?

13 brands and 206 sellers compete in Mediaplayer on Amazon Germany. The top 5 Mediaplayer products take 54% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Mediaplayer?

Mediaplayer buyers on Amazon Germany complain most about Software/Anwendung, Funktionalität insgesamt, and Konnektivität – insgesamt. An estimated 4.9% of orders come back.

When does demand for Mediaplayer peak?

Search demand for Mediaplayer on Amazon Germany peaks in Jan–Nov, and the busiest month runs 3.6× the quietest.

What does it cost to enter the Mediaplayer niche?

Mediaplayer sells for €70.87 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €29.21 to €203.23. The average product has 1,389 reviews, the count a new listing must catch up to.

Mediaplayer

Fail

Demand is soft, at -21.7% this quarter, so Mediaplayer is a Fail.

Filters High Price

Flapen Score: 40
40 / 100Ranks 1,202 of 1,823 Elektronik & Foto niches · −4 vs the category median of 44
Market size: €102K/yr89K searches / yr
90-day growth: -21.7%search demand this quarter
Competition: 54%top-5 click share · 13 brands · 206 sellers

Flapen Score

Mediaplayer against its category

The dotted line is the Elektronik & Foto average. Past it, Mediaplayer is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Mediaplayer market on Amazon at a glance

Shoppers on Amazon Germany searched for Mediaplayer 89K times last year and spent an estimated €102K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months: 89K
Growth, 90 days vs prior 90: -21.7%
Conversion, latest week: 1.6%
Market size, estimated: €102Ka year
Peak month: January3.6× the quietest month
Top search term: media player36K searches a year

02 · Price

A sale here is worth €70.87.

Listings sell for €70.87 on average, from €29.21 to €203.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €70.87 that is €0 to €7K a year per listing.

Average price: €70.87inside the $15 to $100 sweet spot
Price range: €29.21–€203.23
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€7K
Returns: 4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #129 within Hifi & Audio. It carries 1,389 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 7.0%
Average rank: #129in Hifi & Audio
Average rating: 4.04 starsAmazon Germany average 4.37 stars
Average reviews: 1,389per listing
Listings tracked: 21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 39 months

Products

Top Mediaplayer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

206

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

13%

Brand 126%
Brand 225%
Brand 316%
Brand 410%
Brand 57%
Brand 64%
Open — no brand owns it (7 brands, 13%)

Demand

Mediaplayer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Mediaplayer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

media player36K/yr -20.1%1.1% conv.
mediaplayer18K/yr -27.9%1.2% conv.
multimedia player7K/yr -23.6%0.7% conv.
video player7K/yr -27.2%0.2% conv.
mediaplayer hdmi 4k4K/yr -26.5%2.1% conv.
multimedia player mit festplatte4K/yr -18.2%0.8% conv.
mediaplayer hdmi3K/yr +36.9%2.2% conv.
media player 4k4K/yr -20.3%2.1% conv.
usb media player3K/yr -26.8%1.8% conv.
full hd 1080p mini media box multimedia player usb sd av hdmi2K/yr -24.2%0.3% conv.