Is lost mary profitable to sell on Amazon Germany?

The niche generates €95K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the lost mary niche?

3 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lost mary?

Top complaints mined from reviews: Auslaufsicher, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.2%.

When does demand for lost mary peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the lost mary niche?

Listings span €7.49–€30.39; the average listing price is €13.66 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.

lost mary

Worth a look

Shows beatable incumbent ratings (3.6★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great122.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good€7.49–€30.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.66

avg listing price — sweet spot $15–$100

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Market size

Bad€95K

€95K/yr · 122K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon Germany niche tracking, lost mary is a €95K/yr Amazon Germany market (122K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

lost mary market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €82K–€109K; units × avg price
Conversion rate: 5.7%
Avg BSR: #3
Page quality: 0%
Prime: 0%
Sponsored: 0%
Out of stock: 8.7%
Avg brand age: 22 months
Avg seller age: 210 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

ELF Bar75%
Mari & Juan15%
Generisch11%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top lost mary search terms

elfbar pods zum nachfüllen37K/yr +40.8%4.6% conv.
elf bar pods zum nachfüllen20K/yr -15.5%1.7% conv.
elfbar leerpods12K/yr -1.5%6.8% conv.
elfbar pod mit liquid10K/yr +1.7%0.1% conv.
elfbar refill pod8K/yr -13.7%6.2% conv.
leerpods elfa kompatibel7K/yr +9.2%3.7% conv.
elfbar master pods8K/yr -17.8%1.9% conv.
elfbar turbo pod5K/yr +6.0%5.4% conv.
elfa refillable pods3K/yr +13.2%4.3% conv.
elfa leerpod3K/yr -19.7%5.1% conv.

All search terms

Top lost mary products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4X Elfbar ELFA Leer Pods zum nachfüllen Refillable Pods Selbstbefüllbar - 2 Stück pro Packung je 2ml - ohne Nikotin - kein Liquid

ELF Bar€12.213.8★251 rev

Elfbar Elfa Turbo Leerpods - kein Liquid enthalten - 550 mAh Akku USB-C Schnellladung MTL 2 Leistungsmodi Refillable & Prefilled Pods + Lustiger Hookain Sticker - Leerpods - 4 Stück

ELF Bar€12.773.4★196 rev

ELFBAR ELFA Refillable Pod [4er Set Wiederbefüllbar & 0 8 Ohm] Ersatz-Pods für ELFA Turbo Basisgerät Ohne Füllung Zubehör-Pack

ELF Bar€20.892.9★23 rev

Elfbar ELFA Leer Pods zum nachfüllen Refillable Pods Selbstbefüllbar - 2 Stück pro Packung je 2ml - ohne Nikotin - ohne Liquid

ELF Bar€8.254.2★361 rev

ELFA Leerpods Selbstbefüllbar (4x 2er Pack) - Nachfüllbare Pods für ELFA System - 2ml Tankvolumen - Ohne Nikotin Ohne Liquid - Kompatibel mit ELFA Geräte

Generisch€21.453.7★16 rev

Newest

by launch date

ELFBAR ELFA Refillable Pod [4er Set Wiederbefüllbar & 0 8 Ohm] Ersatz-Pods für ELFA Turbo Basisgerät Ohne Füllung Zubehör-Pack

ELF Bar€20.8923 rev

11mo ago

M&J Ersatz Elfa Pods Turbo nachfüllbar I 2 Stück 0 8 Ohm I ohne Liquid I Pod für Elfa Basic Serie und Lost Mary Tappo Devices I inkl Testpackung Longpapers & Filter von Mari & Juan

Mari & Juan€7.4915 rev

1y ago

M&J Ersatz Elfa Pods nachfüllbar I 2 Stück 1 1 Ohm I ohne Liquid I Pod kompatibel mit Elfa Basic Serie und Lost Mary Tappo Devices I inkl Testpackung Longpapers & Filter von Mari & Juan

Mari & Juan€7.7328 rev

1y ago

M&J Ersatz Elfa Pods nachfüllbar I 4 Stück 1 1 Ohm I ohne Liquid I Pod kompatibel mit Elfa Basic Serie und Lost Mary Tappo Devices I inkl Testpackung Longpapers & Filter von Mari & Juan

Mari & Juan€12.7416 rev

1y ago

ELFA Leerpods Selbstbefüllbar (4x 2er Pack) - Nachfüllbare Pods für ELFA System - 2ml Tankvolumen - Ohne Nikotin Ohne Liquid - Kompatibel mit ELFA Geräte

Generisch€21.4516 rev

1y ago

What buyers say about lost mary

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis35%

“fairer Preis”

beworben Vs Tatsächliches Produkt20%

“Alles wie versprochen”

Qualität insgesamt20%

“Gute Qualität,”

Haltbarkeit5%

“die Pods sehr langhaltig.”

Aufladen5%

“Der Akku mit USB-C lädt zügig”

Benutzerfreundlichkeit5%

“Praktisches und einfaches Pod-System”

What buyers complain about

Auslaufsicher30%

“Verlieren liquid nach wenig Zeit”

Qualität insgesamt21%

“Absoluter Müll”

Preis-Leistungs-Verhältnis15%

“Sinnlose Geldverschwendung”

Haltbarkeit14%

“Halten nicht lange”

Geschmack insgesamt4%

“Nach dem zweiten Mal auffüllen, schmeckt es einfach gar nicht mehr”

Funktionalität insgesamt3%

“Bisher funktioniert 1 Pod aus einer Packung nicht”

Zufriedenheit/Vergnügen3%

“nicht zufrieden”

Feucht/Trocken3%

“plötzlich ist alles nass”

Ethischer Handel/Fairer Handel3%

“Betrug Defekte Ware”

Komfort insgesamt2%

“ist nicht angenehm”

Top return reasons

Funktionalität insgesamt24%

Auslaufsicher18%

Gesamtgröße13%

beworben Vs Tatsächliches Produkt9%

Kompatibilität – insgesamt6%

Preis-Leistungs-Verhältnis4%

Defekt Material/Teile4%

Produktzustand4%

Haltbarkeit4%

Farbverblassen/Verfärbung2%

Common questions

Is lost mary profitable to sell on Amazon Germany?: The niche generates €95K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the lost mary niche?: 3 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lost mary?: Top complaints mined from reviews: Auslaufsicher, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
When does demand for lost mary peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the lost mary niche?: Listings span €7.49–€30.39; the average listing price is €13.66 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.

lost mary

lost mary market data

Competition & brand share

Demand & seasonality

Top lost mary search terms

Top lost mary products on Amazon

Top sellers

Newest

Trending

What buyers say about lost mary

What buyers love

What buyers complain about

Top return reasons

Common questions

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