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Lkw-navigation

Fail

The top 5 brands take 99% of clicks, so Lkw-navigation is a Fail.

Flapen Score
35
35 / 100
Ranks 1,514 of 1,823 Elektronik & Foto niches · −9 vs the category median of 44
Market size
€93K/yr23K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
55%top-5 click share · 6 brands · 139 sellers

Flapen Score

Lkw-navigation against its category

The dotted line is the Elektronik & Foto average. Past it, Lkw-navigation is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lkw-navigation market on Amazon at a glance

Shoppers on Amazon Germany searched for Lkw-navigation 23K times last year and spent an estimated €93K. The top 5 brands take 99% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
1.7%
Market size, estimated
€93Ka year
Top search term
lkw-navigation9K searches a year

02 · Price

A sale here is worth €250.33.

Listings sell for €250.33 on average, from €68.43 to €636.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €250.33 that is €0 to €25K a year per listing.

Average price
€250.33above the $15 to $100 sweet spot
Price range
€68.43–€636.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€25K
Returns
5.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #11 within Navigation, GPS & Zubehör. It carries 464 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
77%
Out of stock, average day
1.3%
Average rank
#11in Navigation, GPS & Zubehör
Average rating
3.98 starsAmazon Germany average 4.37 stars
Average reviews
464per listing
Listings tracked
26

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lkw-navigation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

139

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

0%

  • Brand 156%
  • Brand 230%
  • Brand 38%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Lkw-navigation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.1× · 7 of 12 months tracked

Search terms

Top Lkw-navigation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lkw-navigation9K/yr
  • tomtom lkw navi6K/yr
  • garmin lkw navi4K/yr
  • camper navi3K/yr

Reviews and returns

What reviews say buyers love and hate about Lkw-navigation

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Navi”
24%of negative reviews mention “Navi”
5.4%of orders come back
“Abbiegeinfo sehr nervig”
A buyer, on “Navi”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lkw-navigation questions

Answered from the same tracked data.