Liquid
FailBuyers convert on only 0.9% of searches, so Liquid is a Fail.
- Flapen Score
- 48 / 100Top 30% of 1,823 Elektronik & Foto niches · +4 vs the category median of 4448
- Market size
- €178K/yr1.6M searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 13 sellers
Flapen Score
Liquid against its category
The dotted line is the Elektronik & Foto average. Past it, Liquid is stronger. Inside it, weaker.
Market
The Liquid market on Amazon at a glance
Shoppers on Amazon Germany searched for Liquid 1.6M times last year and spent an estimated €178K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €178K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €178Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- liquid e zigarette489K searches a year
02 · Price
A sale here is worth €12.57.
Listings sell for €12.57 on average, from €4.84 to €27.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €12.57 that is €9K to €13K a year per listing.
- Average price
- €12.57under the $15 to $100 sweet spot
- Price range
- €4.84–€27.92
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €9K–€13K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #20 within Elektronische Zigaretten, Shishas & Zubehör. It carries 288 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 74%
- Out of stock, average day
- 2.1%
- Average rank
- #20in Elektronische Zigaretten, Shishas & Zubehör
- Average rating
- 3.86 starsAmazon Germany average 4.37 stars
- Average reviews
- 288per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lebensmittelaroma 20ml 5 Pcs Intensives Aroma Konzentrat in Lebensmitteln
- Price
- €16.40
- Rating
- 4.2/5
- Reviews
- 235
- Age
- 1y ago

FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma zum Backen
- Price
- €11.41
- Rating
- 4.1/5
- Reviews
- 513
- Age
- 1y ago

DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C
- Price
- €16.53
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 6mo ago

MONVAP Ohne Nikotin 10er/Pack für Vape Starterset 10 Stück
- Price
- €25.06
- Rating
- 1.8/5
- Reviews
- 10
- Age
- 1y ago

DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set B
- Price
- €16.50
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago
Trending
estimated 90-day click momentum
FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma für DIY-Getränke
- Price
- €9.97
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 3mo ago

DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C
- Price
- €16.53
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 6mo ago

MONVAP Ohne Nikotin 10er/Pack für Vape Starterset 10 Stück
- Price
- €25.06
- Rating
- 1.8/5
- Reviews
- 10
- Age
- 1y ago

Blackberry Ice - Brombeere Ice Aroma Konzentrat - Vegan - Sasami - 10ml
- Price
- €4.84
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 1y ago

Ciberate 12 * 10
- Price
- €19.18
- Rating
- 4.0/5
- Reviews
- 53
- Age
- 1y ago
Newest
by launch date
FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma für DIY-Getränke
- Price
- €9.97
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 3mo ago

DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C
- Price
- €16.53
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 6mo ago

FURUN Erdbeer-Kiwi Aromakonzentrat 20ml Hochdosiertes Lebensmittelaroma
- Price
- €8.14
- Rating
- 4.0/5
- Reviews
- 133
- Age
- 11mo ago

FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma zum Kochen
- Price
- €10.38
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 1y ago

Lebensmittelaroma 20ml 5 Pcs Intensives Aroma Konzentrat in Lebensmitteln
- Price
- €16.40
- Rating
- 4.2/5
- Reviews
- 235
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
13
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
8%
- DBL38%
- FURUN34%
- MONVAP7%
- VanAnderen5%
- Ciberate5%
- Twizzy4%
- Open — no brand owns it (3 brands, 8%)
Demand
Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liquid e zigarette489K/yr
- liquid189K/yr
- vape liquid117K/yr
- liquid e zigarette mit nikotin95K/yr
- e zigarette liquid108K/yr
- liquid ohne nikotin69K/yr
- liquid mit nikotin105K/yr
- aroma e zigarette71K/yr
- e liquid40K/yr
- liquid e zigarette ohne nikotin31K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid
We read the reviews and the return reasons for every product selling here.
“Undefinierbarer Geschmack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









