liquid
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great288.26avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.84–€27.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.57avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay€178K€178K/yr · 1.6M searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, liquid is a €178K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
liquid market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- €189K–€251K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 74%
- Out of stock
- 2.1%
- Avg brand age
- 54 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
8%
- DBL38%
- FURUN34%
- MONVAP7%
- VanAnderen5%
- Ciberate5%
- Twizzy4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top liquid search terms
- liquid e zigarette489K/yr
- liquid189K/yr
- vape liquid117K/yr
- liquid e zigarette mit nikotin95K/yr
- e zigarette liquid108K/yr
- liquid ohne nikotin69K/yr
- liquid mit nikotin105K/yr
- aroma e zigarette71K/yr
- e liquid40K/yr
- liquid e zigarette ohne nikotin31K/yr
Top liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lebensmittelaroma 20ml 5 Pcs Intensives Aroma Konzentrat in Lebensmitteln
DBL€16.404.2★235 rev
FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma zum Backen
FURUN€11.414.1★513 rev
DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C
DBL€16.534.3★52 rev
MONVAP Ohne Nikotin 10er/Pack für Vape Starterset 10 Stück
MONVAP€25.061.8★10 rev
DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set B
DBL€16.504.4★154 rev
Newest
by launch date
FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma für DIY-Getränke
FURUN€9.9726 rev
DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C
DBL€16.5352 rev
FURUN Erdbeer-Kiwi Aromakonzentrat 20ml Hochdosiertes Lebensmittelaroma
FURUN€8.14133 rev
FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma zum Kochen
FURUN€10.38115 rev
Lebensmittelaroma 20ml 5 Pcs Intensives Aroma Konzentrat in Lebensmitteln
DBL€16.40235 rev
Trending
90-day click momentumFURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma für DIY-Getränke
FURUN€9.973.8★
DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C
DBL€16.534.3★
MONVAP Ohne Nikotin 10er/Pack für Vape Starterset 10 Stück
MONVAP€25.061.8★
Blackberry Ice - Brombeere Ice Aroma Konzentrat - Vegan - Sasami - 10ml
Sasami€4.843.8★
Ciberate 12 * 10
Ciberate€19.184.0★
What buyers say about liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Super Geschmack”
“Schmeckt Super”
“Aroma”
“Super Produkt”
“Value for money”
“Schmackhaft und fruchtig”
“Auch für liquide mischbar geeignet”
“Produkt erfüllt voll umfänglich seine Aufgabe”
“Vielseitig verwendbar”
“Super Kuchen ist das geworden”
What buyers complain about
“Undefinierbarer Geschmack”
“Undefinierbarer Geschmack”
“Nicht so süß”
“Liquid”
“Null Qualität”
“extrem chemisch-süßliches Aroma mit undefinierbarem Geschmack”
“Lebensmittelfarbe wird aber als Liquid für E-Zigarette dargestellt”
“Warnung Schädlich E-Zigaretten, Fehlende Informationen”
“Der Filter geht dadurch sogar schneller schlecht”
“Artikelbeschreibung unzureichend”
Top return reasons
Common questions
- Is liquid profitable to sell on Amazon Germany?
- The niche generates €178K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the liquid niche?
- 9 brands and 13 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in liquid?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.3%.
- When does demand for liquid peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the liquid niche?
- Listings span €4.84–€27.92; the average listing price is €12.57 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.