Is Light Phone profitable to sell on Amazon Germany?

Flapen scores Light Phone 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €268K a year across 18 tracked products. 1 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -33.7% in the last 90 days.

How competitive is the Light Phone niche on Amazon Germany?

17 brands and 30 sellers compete in Light Phone on Amazon Germany. The top 5 Light Phone products take 67% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Light Phone?

Light Phone buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Helligkeit/Glanz/Glühen. An estimated 2.4% of orders come back.

When does demand for Light Phone peak?

Search demand for Light Phone on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 3.1× the quietest.

What does it cost to enter the Light Phone niche?

Light Phone sells for €16.68 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €10.40 to €30.47. The average product has 1,032 reviews, the count a new listing must catch up to.

Light Phone

Maybe

Products sell for $16.68 on average, inside the sweet spot. But demand is soft, at -33.7% this quarter, so Light Phone is a Maybe.

Flapen Score: 52
52 / 100Top 17% of 1,823 Elektronik & Foto niches · +8 vs the category median of 44
Market size: €268K/yr237K searches / yr
90-day growth: -33.7%search demand this quarter
Competition: 67%top-5 click share · 17 brands · 30 sellers

Flapen Score

Light Phone against its category

The dotted line is the Elektronik & Foto average. Past it, Light Phone is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Light Phone market on Amazon at a glance

Shoppers on Amazon Germany searched for Light Phone 237K times last year and spent an estimated €268K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €268K a year.

Searches, last 12 months: 237K
Growth, 90 days vs prior 90: -33.7%
Conversion, latest week: 6.8%
Market size, estimated: €268Ka year
Peak month: November3.1× the quietest month
Top search term: handy licht46K searches a year

02 · Price

A sale here is worth €16.68.

Listings sell for €16.68 on average, from €10.40 to €30.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €16.68 that is €8K to €13K a year per listing.

Average price: €16.68inside the $15 to $100 sweet spot
Price range: €10.40–€30.47
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €8K–€13K
Returns: 2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #64 within Foto- & Videozubehör. It carries 1,032 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 8.9%
Average rank: #64in Foto- & Videozubehör
Average rating: 4.29 starsAmazon Germany average 4.37 stars
Average reviews: 1,032per listing
Listings tracked: 18

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Light Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

Brand 127%
Brand 213%
Brand 311%
Brand 48%
Brand 57%
Brand 66%

Demand

Light Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Light Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

handy licht46K/yr -28.7%5.5% conv.
selfie licht54K/yr -44.9%6.2% conv.
handylicht31K/yr -29.8%6.5% conv.
licht für handy12K/yr -14.1%5.5% conv.
handylicht iphone12K/yr -29.1%7.0% conv.
licht handy12K/yr -39.8%5.7% conv.
handy licht aufsatz iphone12K/yr -39.1%7.8% conv.
selfie licht handy12K/yr -18.2%6.6% conv.
selfie light10K/yr -24.3%4.1% conv.
phone light5K/yr -19.2%3.9% conv.

Reviews and returns

What reviews say buyers love and hate about Light Phone

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Helligkeit/Glanz/Glühen”

26%of negative reviews mention “Qualität insgesamt”

2.4%of orders come back

“Müll”

A buyer, on “Qualität insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Light Phone questions

Answered from the same tracked data.

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