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Kopfhörer Weiß

Fail

The top 5 brands take 99% of clicks, so Kopfhörer Weiß is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,823 Elektronik & Foto niches · +3 vs the category median of 44
Market size
€494K/yr249K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
40%top-5 click share · 6 brands · 55 sellers

Flapen Score

Kopfhörer Weiß against its category

The dotted line is the Elektronik & Foto average. Past it, Kopfhörer Weiß is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kopfhörer Weiß market on Amazon at a glance

Shoppers on Amazon Germany searched for Kopfhörer Weiß 249K times last year and spent an estimated €494K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €494K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
3.1%
Market size, estimated
€494Ka year
Peak month
January6.6× the quietest month
Top search term
huawei freebuds44K searches a year

02 · Price

A sale here is worth €63.39.

Listings sell for €63.39 on average, from €16.55 to €141.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €63.39 that is €6K to €16K a year per listing.

Average price
€63.39inside the $15 to $100 sweet spot
Price range
€16.55–€141.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€6K–€16K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #93 within Kopfhörer & Zubehör. It carries 4,954 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
2.8%
Average rank
#93in Kopfhörer & Zubehör
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
4,954per listing
Listings tracked
28

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
23 months

Products

Top Kopfhörer Weiß products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

55

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 93%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Kopfhörer Weiß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Kopfhörer Weiß search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • huawei freebuds44K/yr
  • huawei kopfhörer32K/yr
  • huawei earbuds18K/yr
  • huawei kopfhörer bluetooth20K/yr
  • huawei buds16K/yr
  • kopfhörer weiß18K/yr
  • kopfhörer huawei11K/yr
  • huawei in ear kopfhörer8K/yr
  • huawei airpods6K/yr
  • freebuds7K/yr

Reviews and returns

What reviews say buyers love and hate about Kopfhörer Weiß

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Audioqualität”
18%of negative reviews mention “Haltbarkeit”
3.6%of orders come back
“Haltbarkeit”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kopfhörer Weiß questions

Answered from the same tracked data.