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Kopfhörer Für Laptop

Fail

Demand is soft, at -31.0% this quarter, so Kopfhörer Für Laptop is a Fail.

Flapen Score
42
42 / 100
Ranks 1,009 of 1,823 Elektronik & Foto niches · −2 vs the category median of 44
Market size
€48K/yr64K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
51%top-5 click share · 10 brands · 92 sellers

Flapen Score

Kopfhörer Für Laptop against its category

The dotted line is the Elektronik & Foto average. Past it, Kopfhörer Für Laptop is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kopfhörer Für Laptop market on Amazon at a glance

Shoppers on Amazon Germany searched for Kopfhörer Für Laptop 64K times last year and spent an estimated €48K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
4.7%
Market size, estimated
€48Ka year
Peak month
October2.5× the quietest month
Top search term
kopfhörer flugzeug21K searches a year

02 · Price

A sale here is worth €16.06.

Listings sell for €16.06 on average, from €3.31 to €59.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €16.06 that is €2K to €4K a year per listing.

Average price
€16.06inside the $15 to $100 sweet spot
Price range
€3.31–€59.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #170 within Kopfhörer & Zubehör. It carries 8,700 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
1.5%
Average rank
#170in Kopfhörer & Zubehör
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
8,700per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kopfhörer Für Laptop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

92

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

8%

  • Brand 166%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Kopfhörer Für Laptop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Kopfhörer Für Laptop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kopfhörer flugzeug21K/yr
  • panasonic kopfhörer11K/yr
  • flugzeug kopfhörer11K/yr
  • panasonic kopfhörer mit kabel9K/yr
  • kopfhörer für flugzeug7K/yr
  • kopfhörer panasonic4K/yr
  • kopfhörer für flugzeuge281/yr

Reviews and returns

What reviews say buyers love and hate about Kopfhörer Für Laptop

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Audioqualität”
11%of negative reviews mention “Audioqualität”
2.4%of orders come back
“Sound Flop”
A buyer, on “Audioqualität”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kopfhörer Für Laptop questions

Answered from the same tracked data.