kiwi
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great€18.50avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great€0.53–€61.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,070.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay€126K€126K/yr · 112K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, kiwi is a €126K/yr Amazon Germany market (112K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
kiwi market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- €278K–€370K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 15%
- Out of stock
- 7.9%
- Avg brand age
- 54 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
29
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
7%
- Kiwi74%
- Generisch11%
- KIWI2%
- tegut… Bio zum kleinen Preis2%
- Blumen-Senf1%
- JOYETECH1%
- Open — no brand owns it (9 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top kiwi search terms
- kiwi e zigarette50K/yr
- kiwi37K/yr
- kiwi pods8K/yr
- kiwi e zigarette zubehör4K/yr
- kiwi pod3K/yr
- kiwi pen3K/yr
- e zigarette kiwi2K/yr
- kiwi gold2K/yr
- kiwi starterset2K/yr
- red kiwi e-zigarette344/yr
Top kiwi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KIWI Spark Starter Kit Elektronische Zigarette mit offenem Pod-System 2 0 ml 700 mAh Akku nikotinfrei kein E-Liquid (Black)
Kiwi€16.164.1★1,316 rev
KIWI Pen Cartridge 1 8 ml 3er Pack Farbe transparent ohne Nikotin
Kiwi€8.584.3★6,805 rev
KIWI 2 Starter Kit neue elektronische Zigarette KIWI 2 400 mAh Powerbank 1800 mAh 1 8 ml kein Nikotin kein E-Liquid (Iron Gate)
Kiwi€57.324.0★636 rev
KIWI Starter Kit Elektronische Zigarette mit Pod System 400mAh Powerbank 1450 mAh 1 8 ml Farbe Midnight Green kein Nikotin kein E-Liquid
Kiwi€43.434.1★3,095 rev
KIWI Spark Pod für elektronische Zigarettenkapsel für KIWI Spark 2 0 ml kein E-Liquid (Coil 0 8 ohm)
Kiwi€8.804.5★759 rev
Newest
by launch date
KIWI Spark 2 Pro E-Zigarette mit offenem Pod-System AirSync-Technologie austauschbarem 1400-mAh-Akku Doppelschicht-Mesh-Coil 2 0 ml Tankvolumen nikotinfrei ohne E-Liquid (Red Velvet)
Kiwi€25.387 rev
Zespri Kiwi grün 1 Stk. (1 piece)
Generisch€0.5515 rev
KIWI-Zubehör Silikon-PC-Tropfspitze für elektronische Kiwi-Zigaretten
Kiwi€8.12363 rev
BIO Kiwi 1 Stk. (0.08 kg)
Generisch€0.7428 rev
Kiwi grün (1 Stk)
Generisch€0.5361 rev
Trending
90-day click momentumKIWI Spark 2 Pro E-Zigarette mit offenem Pod-System AirSync-Technologie austauschbarem 1400-mAh-Akku Doppelschicht-Mesh-Coil 2 0 ml Tankvolumen nikotinfrei ohne E-Liquid (Red Velvet)
Kiwi€25.383.9★
KIWI Spark Starter Kit Elektronische Zigarette mit offenem Pod-System 2 0 ml 700 mAh Akku nikotinfrei kein E-Liquid (Pink)
Kiwi€16.184.1★
KIWI Starter Kit Elektronische Zigarette mit Pod System 400mAh Powerbank 1450 mAh 1 8 ml Farbe Midnight Green kein Nikotin kein E-Liquid
Kiwi€43.434.1★
KIWI 2 Starter Kit neue elektronische Zigarette KIWI 2 400 mAh Powerbank 1800 mAh 1 8 ml kein Nikotin kein E-Liquid (Iron Gate)
Kiwi€57.324.0★
KIWI 2 Starter Kit neue elektronische Zigarette KIWI 2 400 mAh Powerbank 1800 mAh 1 8 ml kein Nikotin kein E-Liquid (Rose Gold)
Kiwi€52.334.0★
What buyers say about kiwi
What buyers praise and complain about, mined from review topics.What buyers love
“Ausbaufähig”
“Sehr elegant Qualität super”
“least ist sie auch noch kostengünstig”
“Super lecker”
“Einfach zu bedienen, handlich und dampft gut;))”
“Alle Erwartungen erfüllt”
“Schmecken megafruchtig”
“Ist alles super gelaufen und passt perfekt”
“Flauschig weich”
“Frische und saftige Kiwis mit schönem süß-säuerlichem Geschmack”
What buyers complain about
“Passt nicht”
“Schmecken nach Fisch”
“Schlechte Haltbarkeit”
“Keine Pflanzen mehr online”
“Schlechte Qualität”
“Riecht und schmeckt fürchterlich”
“Irreführende Artikelbeschreibung”
“Keinerlei Wurzel, komplett trocken und innendrin im Holz tod”
“Der Verschleiß und die Kosten sind daher extrem gestiegen”
“säuerlich”
Top return reasons
Common questions
- Is kiwi profitable to sell on Amazon Germany?
- The niche generates €126K/yr across 47 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the kiwi niche?
- 15 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in kiwi?
- Top complaints mined from reviews: Gesamtgröße, Geschmack insgesamt, Haltbarkeit. The return rate is 0.2%.
- When does demand for kiwi peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the kiwi niche?
- Listings span €0.53–€61.84; the average listing price is €18.50 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.