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Kiwi

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -15.0% this quarter, so Kiwi is a Maybe.

Flapen Score
56
56 / 100
Top 8% of 1,823 Elektronik & Foto niches · +12 vs the category median of 44
Market size
€126K/yr112K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
38%top-5 click share · 15 brands · 29 sellers

Flapen Score

Kiwi against its category

The dotted line is the Elektronik & Foto average. Past it, Kiwi is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiwi market on Amazon at a glance

Shoppers on Amazon Germany searched for Kiwi 112K times last year and spent an estimated €126K. The top 5 brands take 91% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
6.1%
Market size, estimated
€126Ka year
Peak month
November1.3× the quietest month
Top search term
kiwi e zigarette50K searches a year

02 · Price

A sale here is worth €18.50.

Listings sell for €18.50 on average, from €0.53 to €61.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €18.50 that is €5K to €9K a year per listing.

Average price
€18.50inside the $15 to $100 sweet spot
Price range
€0.53–€61.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€5K–€9K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #20 within Elektronische Zigaretten, Shishas & Zubehör. It carries 1,071 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
77%
Out of stock, average day
7.9%
Average rank
#20in Elektronische Zigaretten, Shishas & Zubehör
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,071per listing
Listings tracked
47

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Kiwi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

29

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

7%

  • Brand 174%
  • Brand 211%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (9 brands, 7%)

Demand

Kiwi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kiwi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiwi e zigarette50K/yr
  • kiwi37K/yr
  • kiwi pods8K/yr
  • kiwi e zigarette zubehör4K/yr
  • kiwi pod3K/yr
  • kiwi pen3K/yr
  • e zigarette kiwi2K/yr
  • kiwi gold2K/yr
  • kiwi starterset2K/yr
  • red kiwi e-zigarette344/yr

Reviews and returns

What reviews say buyers love and hate about Kiwi

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Pflanzenwachstum”
15%of negative reviews mention “Gesamtgröße”
0.2%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kiwi questions

Answered from the same tracked data.