Kiwi
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -15.0% this quarter, so Kiwi is a Maybe.
- Flapen Score
- 56 / 100Top 8% of 1,823 Elektronik & Foto niches · +12 vs the category median of 4456
- Market size
- €126K/yr112K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 38%top-5 click share · 15 brands · 29 sellers
Flapen Score
Kiwi against its category
The dotted line is the Elektronik & Foto average. Past it, Kiwi is stronger. Inside it, weaker.
Market
The Kiwi market on Amazon at a glance
Shoppers on Amazon Germany searched for Kiwi 112K times last year and spent an estimated €126K. The top 5 brands take 91% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 6.1%
- Market size, estimated
- €126Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- kiwi e zigarette50K searches a year
02 · Price
A sale here is worth €18.50.
Listings sell for €18.50 on average, from €0.53 to €61.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €18.50 that is €5K to €9K a year per listing.
- Average price
- €18.50inside the $15 to $100 sweet spot
- Price range
- €0.53–€61.84
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€9K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #20 within Elektronische Zigaretten, Shishas & Zubehör. It carries 1,071 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 77%
- Out of stock, average day
- 7.9%
- Average rank
- #20in Elektronische Zigaretten, Shishas & Zubehör
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,071per listing
- Listings tracked
- 47
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Kiwi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
29
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
7%
- Brand 174%
- Brand 211%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (9 brands, 7%)
Demand
Kiwi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kiwi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kiwi e zigarette50K/yr
- kiwi37K/yr
- kiwi pods8K/yr
- kiwi e zigarette zubehör4K/yr
- kiwi pod3K/yr
- kiwi pen3K/yr
- e zigarette kiwi2K/yr
- kiwi gold2K/yr
- kiwi starterset2K/yr
- red kiwi e-zigarette344/yr
Reviews and returns
What reviews say buyers love and hate about Kiwi
We read the reviews and the return reasons for every product selling here.
“Passt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kiwi questions
Answered from the same tracked data.









