Is kassetten profitable to sell on Amazon Germany?

The niche generates €59K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (43/100).

How competitive is the kassetten niche?

11 brands and 50 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in kassetten?

Top complaints mined from reviews: Qualität insgesamt, Dicke, Geräuschpegel. The return rate is 0.5%.

When does demand for kassetten peak?

Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the kassetten niche?

Listings span €3.85–€68.15; the average listing price is €18.92 (sweet spot $15–$100). The average incumbent carries 1,069 reviews — the moat a new listing must climb.

kassetten

Skip it

Soft demand (-25.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€18.92

avg listing price — sweet spot $15–$100

Price range

Great€3.85–€68.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,068.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€59K

€59K/yr · 283K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kassetten is a €59K/yr Amazon Germany market (283K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

kassetten market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: €76K–€95K; units × avg price
Conversion rate: 1.1%
Avg BSR: #14
Page quality: 0%
Prime: 94%
Sponsored: 75%
Out of stock: 4.1%
Avg brand age: 47 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

Maxell34%
MediaRange14%
Editbar11%
RTM Industries11%
Mersoco7%
Itoyx7%
Open — no brand owns it (5 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top kassetten search terms

kassetten61K/yr -18.9%1.4% conv.
musikkassette46K/yr -31.7%0.1% conv.
kassette36K/yr -21.8%0.6% conv.
audiokassetten22K/yr -21.3%1.0% conv.
cassette19K/yr -15.1%0.5% conv.
musikkassetten20K/yr -30.4%0.5% conv.
audio kassette22K/yr -47.4%1.1% conv.
leerkassetten7K/yr -10.7%2.3% conv.
audio cassette8K/yr -16.4%0.8% conv.
kasetten8K/yr -26.2%1.9% conv.

All search terms

Top kassetten products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maxell 108562 UR-90 5PK Audiokassetten mit normalem Bias 90 Minuten mit Etuis 5er-Pack

Maxell€17.514.6★13,457 rev

MediaRange Professionelle Audiokassette C-90 I 90min Typ 1 Normale Bias transparent

MediaRange€3.853.9★40 rev

10 Stück Audio Kassetten Leer: Rauscharm Audiokassetten 90 Min Musikkassette Leere Kassette Zum Aufnehmen Geeignet für Vorlesungen Seminare und tägliche Aufzeichnungen

Editbar€15.094.5★49 rev

Leere Audio-Kassettenband 90 Minuten Aufnahmezeit geräuscharm und hohe Ausgangsleistung Diktieren MP3-Aufnahme auf Blankoband 5 Stück

Mersoco€15.784.4★193 rev

Audio Cassette Empty Cassette Tapes: Recorder CD & DVD Player Cassette 60 Minutes Time Low-Noise Surface Walkman Cassette Pre-Voltage Micro Voice Cassette with Music Radio Pack of 10 Brick (10 Brick)

Itoyx€20.464.2★215 rev

Newest

by launch date

5 Stück Audio Kassetten Leer Rauscharm Audiokassetten Musikkassette Musikkassetten Leere Kassetten Geeignet für Vorlesungen 86 Min Seminare und tägliche Aufzeichnungen

Editbar€9.970 rev

4mo ago

10 Stück Rauscharm Audiokassetten Leer Audio Kassetten 90 Min Leerkassetten Audio Kassette für Seminare Vorlesungen und tägliche Aufzeichnungen

EIMZU€14.154 rev

10mo ago

Kassetten 10 Stück Leer Audio Kassetten Leere Kassetten 90 Min Leerkassetten Audio Kassette für Vorlesungen Seminare Alltägliche Aufnahmen

Lusacy€14.018 rev

10mo ago

10 Stück Audio Kassetten Leer: Rauscharm Audiokassetten 90 Min Musikkassette Leere Kassette Zum Aufnehmen Geeignet für Vorlesungen Seminare und tägliche Aufzeichnungen

Editbar€15.0949 rev

1y ago

Leere Audio-Kassettenband 90 Minuten Aufnahmezeit geräuscharm und hohe Ausgangsleistung Diktieren MP3-Aufnahme auf Blankoband 5 Stück

Mersoco€15.78193 rev

2y ago

What buyers say about kassetten

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt43%

“Top Qualität”

Audioqualität28%

“Guter Klang”

Preis-Leistungs-Verhältnis14%

“Wirklich gute Cassetten zum Sparpreis”

beworben Vs Tatsächliches Produkt9%

“Wie erwartet, in Ordnung”

Geschenk Zweck4%

“Ein tolles Geschenk”

Stärke1%

“sind weitaus robuster als das, was ich sonst so kenne”

What buyers complain about

Qualität insgesamt71%

“Leider Schlechte Qualität und das als Neuproduktion 2025”

Dicke17%

“Kassettenhülle ungewohnt dünn”

Geräuschpegel4%

“Das Band hat hohes Grundrauschen”

Montage/Installation4%

“Die Gehäuse sind teilweise nicht einmal ordentlich verschraubt gewesen, d. h. es standen die Schrauben heraus und mussten hier erstmal nachgezogen werden”

Audioqualität4%

“Das Band hat hohes Grundrauschen”

Top return reasons

Funktionalität insgesamt29%

Qualität insgesamt21%

Gesamtgröße14%

Defekt Material/Teile7%

beworben Vs Tatsächliches Produkt7%

Kompatibilität – insgesamt7%

Zertifizierungen7%

Produktzustand4%