Jabra

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months

535K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

2.3%

Market size, estimated

€1.3Ma year

Peak month

January2.7× the quietest month

Top search term

jabra elite111K searches a year

Listings sell for €102.44 on average, from €43.10 to €194.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At €102.44 that is €102K to €128K a year per listing.

Average price

€102.44above the $15 to $100 sweet spot

Price range

€43.10–€194.01

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

€102K–€128K

Returns

5.0%of orders · Amazon Germany median 1.1%

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #257 within Kopfhörer & Zubehör. It carries 4,981 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

92%

Out of stock, average day

2.8%

Average rank

#257in Kopfhörer & Zubehör

Average rating

4.20 starsAmazon Germany average 4.37 stars

Average reviews

4,981per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months